Technical SEO is a rare but essential service, especially for complex projects or those facing high competition. It involves analyzing and refining the technical processes that aren’t visible to the eye. Let's take a closer look at what technical SEO entails.
What is technical SEO?
Technical SEO refers to the alignment of a website’s internal algorithms with search engine indexing systems and trends for successful ranking.
While you may not visually notice it, every website operates according to certain algorithms, which, unfortunately, don’t always align with search engine requirements.
You might think this sounds like an SEO audit, and to some extent, it is, but only if we’re talking about an existing project. It’s a different story if the project is still in development. At that stage, all the technical SEO algorithms are laid out.
So, technical SEO includes:
👉 preparing the SEO foundation during website development;
👉 conducting an SEO audit of an active website;
👉 monitoring indexing trends and site characteristics with subsequent adjustments.
So, technical SEO includes:
Why is technical SEO important?
☝ The answer is simple: no matter how visually appealing your website looks, search engines rank it based on how well it can be scanned and indexed. If the technical aspects are in order, indexing and ranking will follow smoothly.
Elements of technical SEO that aren't visible to users:
- URL generation algorithms;
- server responses;
- product filter functionality;
- sitemap generation;
- HTML page structure;
- submission of specific pages for indexing;
- abnormal server loads;
- and much more.
Some may call this an SEO audit, but often we deal with SEO tasks before the website is even built. Our goal is to prepare all necessary processes in advance to avoid costly revisions later. Alternatively, we also work on identifying and solving structural issues on existing websites — something that an audit alone doesn’t always address.
This is why we’ve separated "technical SEO" into a distinct service, an area where we have significant expertise.
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