A semantic core is a list of keywords that most accurately reflect the content of a website.
It’s been the starting point for proper SEO promotion for many years. The foundation of foundations, a core element that deserves serious attention since the success of your project directly depends on it.
Let’s focus on the key aspects of the definition itself:
Keywords - the words for which the site is optimized;
Website content - content and structure that align as closely as possible with the keywords.
Keywords and content are an inseparable chain of successful optimization since one of the main goals of the SEO strategy is relevance to the necessary keywords. This ensures that search engine algorithms will eventually rank your site for the keywords you need.
A semantic core is like a "map" for SEO optimization and website promotion, according to which the actual optimization is carried out.
The semantic core is the foundation for various SEO elements such as meta tags, h1-h6 headings, text, images, and often even the site’s structure, as well as external SEO promotion. As you might have guessed, the quality of its collection affects many things.
How to collect a semantic core?
This question has been relevant for many years and will likely remain so in the future. So, how do you collect keywords or gather a semantic core for a website? Let’s go over some important aspects that we consider crucial and use in our own work:
- Manual approach and control. There are many programs for collecting keywords, and they’re all good in their own way. But don’t forget one thing—SEO specialists will be working with this core, so it needs to be logical, understandable, and well-structured.
- Clustering. All the words must be grouped, which makes it easier for both work and understanding.
- Relevance. All the words should match the website’s content; otherwise, it’s just a bunch of random letters.
- Quality over quantity. You don’t need a huge number of keywords, just make sure they’re all relevant to your site.
- Project specificity. The process of collecting a semantic core varies depending on the type of website - business site, informational site, online store. For a business site, it’s keywords for specific pages; for an online store, the core includes the homepage, categories, filters, and product pages, which could number in the tens of thousands.
Don’t want to handle this yourself and would prefer a ready-made professional solution? We can help! We offer this service separately from SEO promotion, even to our competitors. The average time for collection is 7 to 14 days, with the price determined by the scope of the project.
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