Targeted advertising

Quick launch on the network

When the target customer is not actively searching on Google, but is still interested, he spends time on Facebook and Instagram, where he can and should be converted into a buyer.

Targeting is usually associated with advertising on Facebook and Instagram, and in 95% of cases this is true. But, do not forget about Google, because it can also be used effectively. That is why we added this system to the comparison.

Facebook Targeted Advertising

Tool:

Ads Manager Personal, Facebook Business Manager

Features:

launching advertising, starting from regular coverage, ending with the generation of ready-made leads with contact information

Distinctive feature:

the ability to work with precise selection of audience by interests, age, location

Available goals:

coverage, traffic, engagement, app installation, video views, lead generation, messages, conversions, catalog sales, offline location traffic

Placement sites:

Facebook, Instagram, partner sites

Placement locations:

feeds, stories

Material formats:

photo, video

Minimum budget:

from 1 USD per day

Effective budget:

5-15 USD per day

Popularity segment:

bloggers, online stores, commercial companies

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Instagram Targeted Advertising

Tool:

Instagram profile, Instagram Business

Features:

advertising focused on communication with the profile owner, through the promotion of visual content

Distinctive feature:

higher-quality audience development on the Instagram platform with an emphasis on communication with the profile in correspondence and stimulation of personal sales and sales in correspondence

Available goals:

profile visits, messages, website traffic

Placement sites:

Instagram

Placement locations:

feeds, stories

Material formats:

photo, video

Minimum budget:

from 1 USD per day

Effective budget:

5-15 USD per day

Popularity segment:

bloggers, online stores, brands

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Google Targeted Advertising

Tool:

Google Ads

Features:

the widest range of formats and platforms for covering potential customers

Distinctive feature:

the ability to show ads at the moment when a potential customer is looking for them, as well as influence their maturity to purchase using thematic platforms

Available goals:

sales, potential customers, sales from the site, interest in the brand, recognition, app promotion, visiting locations

Placement sites:

Google, Google thematic network - YouTube, Gmail + more than a million partner sites

Placement locations:

search results, banner placement locations, native advertising inside YouTube videos

Material formats:

search ads, static and adaptive banners, video

Minimum budget:

from 1 USD per day

Effective budget:

5-15 USD per day

Popularity segment:

online stores, commercial companies

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The most up-to-date targeted advertising systems

The main difference in the specifics of targeting in Facebook, Instagram and Google:

Google is more about working with interests expressed through search queries and visited sites;
Facebook and Instagram are a more powerful platform that takes into account not only the behavior of users within social networks, but also consolidates data from pixels collecting information about visited sites.

Which system to use?

❗ The choice is made based on the specifics of the product and target audience, but in most cases all systems are used so that there are no failures on one of the channels on the way to conversion, since the user's path is usually multi-channel.

A competent step-by-step approach to launching targeting on Facebook, Instagram up to 5 business days

Business manager setup

page creation
synchronization setup
Facebook Pixel event setup
Commerce Manager setup (for online stores)
advertising account setup
rights distribution

Target audience analysis

niche analysis
competitor analysis
company strengths analysis
advertising concept development
coordination

Advertising campaign preparation

advertising format selection
creatives preparation
text development
graphic part
advertising campaign setup
launch

Sales generation and management

first results tracking
analytics
synchronization with sales department
scaling
system reporting
adjustments

We work with analytics

We implement complex tools and implementations

Experience of over 500 projects, team approach

Members of the Facebook Partner program, technical support

Modern solutions for online stores

Targeted advertising with product cards and linking sales to the cart

Frequently asked questions about targeting:

✔ I had a bad experience with advertising, where should I start?

⭐ At the very least, with an audit of what was. The maximum is a complete reboot from A to Z, which is what we actually recommend.

✔ How do you organize work with accounts?

⭐ The Business Manager is registered exclusively for the business owner, since the owner of the business manager is the owner of all advertising elements. Next comes the provision of access rights to the staff and the agency.

✔ I have already done a lot of the work from your list, will this affect the cost?

⭐ Most likely - yes. We can say more precisely after the audit of the business manager.

✔ How can I evaluate your work?

⭐ We only work with analytics linked to realistic conversions (leads or conversions on the site).

✔ Do you work with Instagram?

⭐ Yes, but only through Facebook Business Manager tools, since only through it is there a transparent delegation of rights, the ability to work with Facebook Pixel is open, there is a consolidation of audiences, which is not available in Instagram Business.

Order targeted advertising right now!

Increase the efficiency of your business using advanced advertising technologies.

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After a long landing page, we write a competent SEO text about targeting - what it is and why 😉.

If you are faced with the task of reaching a specific group of people interested in: tennis, football, a specific brand of car, parents, etc. - targeted advertising will be the ideal solution.

Targeted advertising is advertising aimed at a specific target audience segment.

Based on the specifics of the term, the tools of this advertising are formed. This is not just advertising on the Internet in the literal sense of the word, but specific work with a specific market segment. And that is why such platforms as Facebook, Instagram, Google have the most direct relation to targeted advertising.

Let's say more! Today, such phrases as: Facebook advertising, Instagram advertising - are already synonyms for targeted advertising, or as people say - targeting.

Targeted advertising goals

The main goal of targeting is to convey information and communicate with advertising.

Each marketer or business owner in each specific case determines the goal of targeted advertising. But, advertising systems, whether Google, Facebook or Instagram, have slightly changed the understanding of goals and templated them for customers:

reach;
engagement;
leads;
traffic;
page subscription;
conversions;
sales of products from the catalog;
...and others.

In the future, it is everyone's personal business how they will apply these tools and what conclusions they will draw. The specifics of each goal from the title are extremely clear.

Target audience and its definition

The target audience is a certain quntity of users with similar specified characteristics.

The target audience is determined when developing a product or service, assessing the ratio of all qualities and expected preferences of the consumer market.

After the product is launched, targeted promotion is established for a specific target audience using the capabilities of advertising systems, namely: indicating the interests, age, gender, territorial location of the user, language of communication and other characteristics. Then - analytics, conclusions, adjustment of the strategy.