One of the most important requirements for legal entities working with Google Ads contextual advertising is the availability of closing accounting documents. Google Ads has a representative office in almost every country and a well-established document flow within these countries.
No pretense. On August 17, 2026, Google Ads developers will implement changes to the algorithms for performance-based bidding strategies in order to achieve more stable performance metrics for each advertiser.
The financial backbone of all concerts and mass events is the ticketing company. This huge turnover is a product of the ability to buy tickets online for any given event and effective online promotion.
“Buy perfume” - they don’t buy it, do they?
We started working with perfumes and cosmetics in 2012. Back then, the era of online retail was just dawning, "Nova Poshta" was just launching, searches were conservative, there was no product promotion, and it all seemed a bit unusual, as it was unclear how anyone could buy perfume online without trying it. But in reality, demand was beginning to emerge from customers who either valued their time and knew exactly what they needed, or simply wanted to buy at a lower price or on sale. Thus, the niche of online perfume and cosmetics sales was born.
This is a very unusual attribute, but it's crucial in certain situations when working with Merchant Center. If you don't want a particular product to participate in certain Merchant Center programs, the “excluded_destination” attribute is a practical solution.
"Everything old is new again."
Have you heard that phrase?
Well, this article is practically about that.
90% of the information found on Google for the query "contextual advertising" is an explanation of what contextual advertising is, which at best consists of copywriting, and at worst, text written by artificial intelligence. We won't explain contextual advertising again or tell you how great we are. Every agency is great in its own way. We'll simply cover the most inconvenient and frequently asked questions about contextual advertising for professionals, so your five minutes of reading this article will be useful and engaging!
Google Tag Gateway – 30 minutes wasted and no benefit! Yes, many colleagues quickly and successfully wrote that GTG is a solution to the problem of transmitting the most comprehensive analytics. Some even wrote that it is a solution to the problem of transmitting data through the limitations of consent mode. We immediately decided to double-check this, because the issue of "consent mode" is very pressing for us, as we work extensively in Europe with contextual advertising and analytics.
While we previously covered the classic methods of setting up conversions in Google Ads via Google Tag or importing from Google Analytics 4, there's also a third way to set up conversions: importing offline conversions into Google Ads. The term "offline" is often used because these are actions that occurred after a click outside of the website. Let's take a look at how this works.
Accuracy and measurability are among the most important data requirements for effective advertising management. High-quality conversion rate setup forms the foundation for this. Let's walk through conversion rate setup in a Google Ads account from A to Z.
