90% of the information found on Google for the query "contextual advertising" is an explanation of what contextual advertising is, which at best consists of copywriting, and at worst, text written by artificial intelligence. We won't explain contextual advertising again or tell you how great we are. Every agency is great in its own way. We'll simply cover the most inconvenient and frequently asked questions about contextual advertising for professionals, so your five minutes of reading this article will be useful and engaging!

Google Tag Gateway – 30 minutes wasted and no benefit! Yes, many colleagues quickly and successfully wrote that GTG is a solution to the problem of transmitting the most comprehensive analytics. Some even wrote that it is a solution to the problem of transmitting data through the limitations of consent mode. We immediately decided to double-check this, because the issue of "consent mode" is very pressing for us, as we work extensively in Europe with contextual advertising and analytics.

While we previously covered the classic methods of setting up conversions in Google Ads via Google Tag or importing from Google Analytics 4, there's also a third way to set up conversions: importing offline conversions into Google Ads. The term "offline" is often used because these are actions that occurred after a click outside of the website. Let's take a look at how this works.

Accuracy and measurability are among the most important data requirements for effective advertising management. High-quality conversion rate setup forms the foundation for this. Let's walk through conversion rate setup in a Google Ads account from A to Z.

In practice, there are cases when it is necessary to transfer data from a website that is not covered by Google Analytics 4 variables. In such cases, Google Analytics 4 special parameters come to the rescue.

Segmenting products by specific user characteristics that aren't included in the standard Merchant Center feed attributes. This is precisely the purpose and purpose of Custom Labels for Merchant Center. You've probably wondered how to segment products by specific characteristics for Google Ads campaigns. The Custom Label attribute is the solution.

If you had asked us in 2018, "Would you take on website promotion on Wix?", we would have unequivocally refused. It was something incomprehensible, clunky, and uneven. But, at the moment, it is a pretty decent CMS, in which many things are automated and provided for promotion. So, today, we'll talk about the possibilities of website promotion on Wix.

Any online store that advertises on Google Shopping sooner or later faces a threat or blocking of its Merchant Center account, and this is a serious problem. Up to 80% of sales often depend on the status of your Merchant Center account, and the consequences of a suspension are felt immediately. We've previously discussed blocking products in Merchant Center, but today we'll talk about account blocking in general. This is something broader and more important, as blocking Merchant Center automatically results in stopping ads from appearing in Google Shopping.

Besides contextual advertising, SEO, and targeting, there's another way to drive sales: affiliate marketing. This involves driving sales through aggregators, partner sites, and webmasters, with conversion rates or cashback. We wouldn't be writing this article if cashback hadn't become so popular recently. One of the leading online cashback services is letyshops.com.

Google Ads demand generation campaigns. Sounds like a catchy name, doesn't it?

One of the fundamental principles of marketing is that demand creates supply. But here the situation is completely different. A demand generation campaign is a solution in the following cases: when there is no demand or it is insufficient, when you need to create demand and continue selling. Yes, there are market situations where a product is new or little-known, but has great potential.