No matter how many people treat the TikTok social network badly or with disdain, there is a sufficient audience there that can buy something from you or in your online stores. And as they say, if we don’t launch advertising on TikTok, someone else will. So, don't miss your chance. That's why today we'll talk about launching TikTok ads for websites and online stores and give a brief overview of the advertising opportunities in this network.
TikTok is a social network originating from China that has become famous for its excellence in short-form vertical videos with a humorous twist, and has 1.6 billion users as of 2025.
The exclusively entertaining nature of the content, lazy mobile television, which millions use. It would be nice to show this audience advertising of emotional products with a low average check, which in the long term will bring good sales. That is why today we are talking about launching advertising in TikTok.
After a detailed study of the topic, we came to the conclusion:
TikTok Advertising Cabinet - chinese copy of Meta
The utmost truth, as you will soon see for yourself.
To launch advertising on TikTok you need to:
➊ Have your own registered page.
➋ Register TikTok advertising platform.
➌ Set up and launch your advertising campaign.
We will go over TikTok's advertising capabilities, what exactly can be done with this platform and how it differs from Meta.
TikTok Advertising Accounts:
👉 TikTok Ads Manager - an individual account in which you can launch advertising from your TikTok page. This account can be owned by you personally or a business account.
👉 TikTok Business Center - a business account with advanced features that allows you to create and manage TikTok subsidiary advertising platforms, distribute usage rights between employees, the client and the agency, work with the catalog, launch complex types of advertising for online stores. This is what we will work with and provide a brief overview.
Once you have registered TikTok Business Center, your account will look like this:
The TikTok Business Center business account has the following key folders:
👉 Analytics - information about general analytics of the account;
👉 Creative library - managing creatives for advertising;
👉 Users - managing account users and their rights;
👉 Accounts - overview and management of advertising accounts;
👉 Resources - managing pixels, catalogs, forms, audiences and other essential elements for launching complex advertising in TikTok;
👉 Partners - a tab for sharing access to clients and agencies;
👉 Finances - managing accounts;
👉 Company settings - basic information about the account, presence of blocks and notifications;
👉 Activity log - a list of all actions in the account performed by users.
After you familiarize yourself with the TikTok business account, create an advertising account in the accounts folder, you can go to the TikTok advertising platform, from which advertising is directly launched.
The advertising platform is Ads Manager, if we speak in Meta language.
The TikTok Ads Manager looks like this:
The TikTok Ads Manager have the following key folders:
👉 Campaign - management of the platform's advertising campaigns.
👉 Tools - management of all auxiliary materials for advertising, namely: audiences, catalog, events, creatives, etc..
👉 Analytics - statistics on many elements of the advertising platform.
Launching TikTok Ads - a few important words
When launching an advertising campaign, the TikTok Ads Manager will offer you the following goals:
- reach;
- traffic;
- video views;
- community interaction;
- app promotion;
- lead generation;
- sales.
It is worth noting a few features when setting up advertising that are not available in Meta:
👉 More detailed audience settings, namely: the ability to select the operating system version, type of Internet connection, mobile network operator, provider, cost of the user's device.
👉 Permission to comment, repost the advertised creative, which is extremely convenient.
Also worth noting:
- The lower threshold for advertising costs is several times higher than on the Meta platform.
- Mandatory account verification. When launching an ad, you must specify the legal name and upload documents.
Additionally, on the left in the TikTok Ads Manager there are also folders that are important when launching advertising, which look like this:
👉 TikTok Symphony - a video generator based on the use of artificial intelligence.
👉 Lead Center - a center for working with leads and communications.
👉 Application Center - a catalog of applications for developers.
👉 Events Manager - an analogue of Events Manager Meta, in which the pixel and events are configured.
👉 TikTok One - a catalog of creative tools.
Product advertising on TikTok for online stores
The TikTok advertising platform has the necessary functionality to launch advertising for online stores, namely:
- working with catalogs;
- extended pixel events;
- product type of advertising using catalog and extended pixel data.
This allows you to run dynamic product campaigns and dynamic remarketing for online stores on TikTok.
Product advertising in TikTok for online stores will look like this:
The main conclusion
☝ In general, the TikTok advertising system is very similar to Meta, but looks a little simpler. There is no such nesting of folders and add-ons, but there is an opportunity to solve the assigned advertising tasks. You will find more technical information in the TikTok help service.
For more detailed information about launching advertising on TikTok, please contact the agency.
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