One of the most innovative Google products in recent years is Google Tag Manager, a tool that solves many challenges.
What is Google Tag Manager and why use it?
There are cases where an internet project has a skilled marketer but lacks serious technical support. For example, you may need to set up tracking for videos, buttons, scrolls, or other complex tasks that require developers' assistance. In such cases, implementing these configurations on the website becomes nearly impossible. This is where Google Tag Manager comes to the rescue for an internet marketer.
Google Tag Manager is a tag management system for websites that uses a specialized container, eliminating the need to constantly inject code into the website to set up advanced analytics. In other words, you install the Tag Manager code once, and from there on, you can manage analytics remotely through a specialized container without involving developers.
Once Tag Manager is set up, you can track just about anything:
- Setting up counter codes;
- Installing variables;
- Parsing website data into variables;
- Button analytics;
- Form analytics;
- Scroll analytics;
- Video view statistics;
- Dynamic remarketing;
- E-commerce.
+++ many other features that are added almost daily.
We have specialized knowledge in setting up Google Tag Manager and have been working with it since 2015, when it first came out. Additionally, we’ve received training from one of the leading internet marketing experts.
With a properly configured Tag Manager, you’ll be able to see insights in analytics that others can’t, set up custom events without the need for developers, and implement complex mechanisms like dynamic remarketing or e-commerce.
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