"75% of users leave a website if it's not user-friendly, and even more won’t make a purchase."
— Evgen Holostenko
Let’s face it - usability matters. Today, we’ll dive into what affects user experience, specifically focusing on website usability.
What is website usability?
Usability (from "use") refers to the measures taken to improve how easy it is for users to navigate and interact with a website. Better usability leads to higher user engagement and increased conversion rates.
Why is good usability important?
Every website visitor costs money. Ignoring usability means wasting that investment, which can ultimately put your entire project in jeopardy.
Usability assessments are dynamic and time-sensitive. Why? Because the market changes quickly, and what worked yesterday might not work today.
Key areas for regular usability analysis:
- Session duration and depth;
- Bounce rates;
- Entry pages;
- User paths;
- Exit pages;
- Conversion anomalies;
- And many more.
There are over 100 metrics and indicators to consider. Simply looking at analytics isn’t enough; you need a deep, comprehensive usability analysis to understand what’s really going on. This service is included in our website analytics package.
Haven’t analyzed usability before?
If you’ve never done a usability analysis, it’s time for a comprehensive one-time audit.
Usability audit
👉 Comprehensive analysis of the site on many usability parameters with the provision of conclusions and recommendations for improvements. The audit takes from 3 to 10 days.
👉 The work deeply analyzes the statistical data of the site down to the user events on each page.
👉 Aggregated data is analyzed, not subjective assessments.
👉 All conclusions and recommendations are based on deep practice and real statistical data.
The end goal:
By improving your website’s usability, you’ll increase its conversion rate and enhance user behavior metrics. The financial result is a reduction in customer acquisition costs and an increase in active, paying customers.
We provide ongoing support and coordinate any necessary website adjustments. The cost of the audit depends on the size of your website.
Ready to start? Send us a request or give us a call to get the conversation going!
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