With experience managing over 250 accounts, our agency has learned that it's impossible to effectively manage campaigns without proper monitoring. No specialist can simultaneously be in multiple accounts and track all the necessary metrics in real time.
Built-in automation tools in Google Ads, such as bidding strategies, rules, and budget management, don’t address all the intricacies of running ad campaigns in sync with business needs. Often, a business has different and more expanded priorities than what the built-in functionality offers.
This is where independent monitoring becomes relevant - a system that mimics large-scale manual management with artificial intelligence elements. Internally, we call this algorithmic management, providing more frequent control than a human could handle.
Independent monitoring and management of Google Ads campaigns
Yes, it’s challenging to implement, but it’s essential for certain types of accounts.
✔ What does monitoring of Google Ads involve?
⭐ Systematic tracking of specific metrics over time, including monitoring frequency and key indicators.
✔ What metrics are tracked?
⭐ Everything from daily spend to cost-per-click (CPC), or any other quantitative or qualitative metric of a campaign.
✔ Why is monitoring necessary?
⭐ To respond promptly to metric imbalances and to replace human oversight with machine control.
✔ What monitoring tools exist?
⭐ Built-in rules and Google Ads scripts are available, but there are no other built-in options.
✔ What monitoring systems do we use?
⭐ We use pre-built, packaged solutions. We have a list of metrics to control for each account, and we also offer custom solutions for corporate clients.
This isn’t just about notifications; it's a fully self-sufficient system that makes decisions on its own.
✔ Who needs monitoring and when is it relevant?
⭐ It’s crucial for accounts with a high volume of operations.
Monitoring implies machine control, eliminating the risk of "human error".
Our monitoring solutions are available exclusively to corporate clients. Given the vast amounts of data in such accounts, precise automation and systematic monitoring are indispensable for ensuring the effective management of ad campaigns.
Implementing a monitoring system has proven to be a reliable method for controlling advertising spend and performance.
The likelihood of errors, such as miscalculating metrics like cost-per-click, decreases significantly. This, in turn, enhances the return on ad spend without increasing the resources required for manual campaign oversight.
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