When building a website, many don’t even think about its promotion, overlooking important SEO aspects—especially the strategy for creating landing pages in alignment with a well-thought-out website structure.
That’s why today we’re discussing how to create the right website structure during the development phase.
What is website structure?
Website structure is a carefully designed hierarchy of landing pages that follows a specific logic, aimed at user search queries and the needs of the client’s business.
Website structure for SEO
A well-thought-out website structure that logically anticipates the creation of target pages, based on search query frequency, forms a solid foundation for future SEO development.
High-frequency, competitive, and general queries should be placed at the top of the structure, while less frequent ones are positioned deeper. Search engines automatically recognize the hierarchy level and prioritize crawling accordingly. This kind of structure is often referred to as a tree-like structure.
A tree-like website structure ensures logical site development from day one, creating long-term potential for SEO success.
Which types of sites benefit the most from proper structure?
The term “website structure” is particularly relevant for two types of sites:
👉 business card websites;
👉 e-commerce websites.
While information portals and forums also exist, their structures are typically more flexible and less focused on SEO. Let’s take a closer look at the most common website structures.
Business card website structure
A business card website is usually not complex but often includes several services and a blog with a tree-like structure. For example:
- Номе
- Services
- Service N
- About Us
- Blog
- Category N
- Article N
- Category N
- Contacts
- Services
For services, commercial queries are targeted, while the blog contains less commercial, informational content. Now, let’s examine the typical structure for an e-commerce website.
E-commerce website structure
Unlike a business card website, an e-commerce site has a catalog, and its structure is key to the entire SEO promotion strategy. General and highly competitive queries are placed in the main sections, followed by more specific ones as you move deeper into the site.
A typical e-commerce website structure might look like this:
- Home
- Product Category N
- Product Subcategory N
- Product Filter
- Product Card
- Product Filter
- Product Subcategory N
- About Us
- Blog
- Category N
- Article N
- Category N
- Contacts
- Product Category N
Unfortunately, there’s no illustration available for this structure, and different people have their own understanding of how an e-commerce site should function. However, our system is tried and tested over the years. It’s a structure designed to generate traffic in the future.
Ordering website structure development
To order website structure development, simply submit a request on our website. However, keep in mind that the process starts with analyzing your business logic and gathering the semantic core. That’s why we’ll discuss all these details with you directly.
At the end of the project, you typically receive an Excel document with the future website structure organized into folders, ensuring it will be well-indexed and easy for the developer to implement. We also provide ongoing support and technical SEO throughout the development phase.
Order a service