Google Looker Studio is an innovative tool from Google that lets you create visually appealing reports for internet marketing. This service allows you to consolidate data from multiple sources, like Google Ads, Google Analytics, Google Sheets, YouTube Analytics, Amazon Seller, Facebook Pages, and more. Plus, it supports custom data imports, so you can create comprehensive reports all in one document.
* Before 2022, Looker Studio was known as Google Data Studio. It became popular among marketers and digital agencies. While old-timers still call it Data Studio, newcomers refer to it as Looker Studio.
What is Google Looker Studio?
Looker Studio gets talked about a lot these days, with guides on how to set up reports and even courses being offered. But before diving into all that, let’s start with the basics—because understanding the core concepts is crucial to getting the most out of this tool.
Key components of Google Looker Studio:
👉 Data sources - These are the systems where the data comes from. As mentioned earlier, this can be Google services, other marketing platforms, or even custom data uploads.
👉 Templates - This is the format you choose for your reports. It includes everything from the layout of the document to the specific columns in each table.
👉 Reports - These are the final, shareable reports you can present to management for analysis and decision-making.
Why use Google Looker Studio?
For more details, check out the official video on Google Analytics' YouTube channel:
The consolidation of data is a huge plus, but there are other great features too:
👉 Visualization - no need to share screenshots or underlines anymore, you can create a custom template into which the necessary data will be loaded.
👉 Sharing - easily share reports via a link, allowing multiple people to view the same document in real time. No more emailing PDFs back and forth.
👉 Cross-source analysis - you can evaluate the performance of multiple sources all in one place, making your analysis more cohesive.
A note from the agency. Looker Studio is an awesome tool, but it’s not always essential. If you’re looking for super detailed analysis, it’s still better to work directly in the native platforms—whether that’s Google Ads or Analytics. Looker Studio doesn’t generate profits; it creates beautiful reports, so use it for what it’s designed for.
For our premium clients, we offer reports that track the full project lifecycle, from Google Ads to transactions and conversions across all traffic sources.
Need a custom report in Google Looker Studio?
We’ve got you covered. If you’d like to create a personalized report in Looker Studio, feel free to reach out! You can either send us a request or give us a call.
Order a service