Display advertising in Google Ads is one of the fastest-growing and most effective forms of advertising today. Not using this type of ad to promote your services means missing out on one of the main sources of client acquisition. However, it must be used wisely, understanding how to maximize everything HTML5 banners offer.
* HTML5 banner example
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HTML5 banners in modern display advertising
The dynamic growth of display advertising in Google Ads is driven by the ability to visualize, fine-tune targeting, and reach potential customers.
An HTML5 banner is not just a static image. It’s a banner with dynamic elements inside. This can include appearing phrases, moving images, user interaction, music, or even products from an online store that the user previously viewed.
What influences the display of your ads?
Your ad display depends on many factors. Some are obvious, like your bid and budget, while others are less obvious—such as click-through rate (CTR), regional competitiveness, the size of your remarketing audience, etc. The likelihood of your ad appearing on a website is directly related to the ad’s click-through rate. You can increase your bids and budgets, but if the ad doesn’t resonate with users, it’s pointless.
Common tactics for increasing click-through rate (CTR) include:
👉 Adapted content for different banner sizes, which increases visibility and CTR;
👉 Resonant content that promotes discounts, sales, and promotions;
👉 Dynamic HTML5 banners.
Custom HTML5 banners for dynamic remarketing
We were among the first to use not just animated HTML5 banners but custom HTML5 banners for dynamic remarketing. Custom HTML5 banners for dynamic remarketing are manually created banners designed specifically for your online store. These are not the templates you’ll find in Google Ads. With special ad settings, you can show users the products they’ve already viewed on your site, enhancing the interaction effect. This can lead to conversion rates of up to 30%. You can learn more about dynamic remarketing here.
What’s the advantage of the HTML5 banners we create?
The effectiveness of HTML5 banners comes not only from a wide range of sizes, creative presentation, and visually appealing designs but also from establishing a dialogue with users by delivering the necessary information in stages. When creating such banners, we use the right sequence of phrases tailored to the individual, emphasize customer benefits, and engage the target audience from the moment they see the ad.
As a result, our dynamic HTML5 banners capture attention, intrigue, emphasize key points, convey the ad’s message, engage in an invisible dialogue with the consumer, and ultimately convert them from a curious observer into your customer.
We offer 12 different sizes of HTML5 banners. All we need from you is the initial material. The cost of the service starts at 5000 UAH, with a development time of up to 7 working days. You can order Google Ads banners right now!
What you’ll get:
👉 Increased visibility of your banners compared to your competitors’ template-based solutions;
👉 Increased reach in the Google Display Network;
👉 Lower cost per click;
👉 Higher ad priority on Google AdSense partner sites.
* Additional: We now offer the option to display two prices in the HTML5 banner—an old price with a strikethrough and a new price—making it very convenient for promoting discounts. We also display the discount percentage on a sticker, which further boosts sales.
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