This is a very unusual attribute, but it's crucial in certain situations when working with Merchant Center. If you don't want a particular product to participate in certain Merchant Center programs, the “excluded_destination” attribute is a practical solution.
excluded_destination is an attribute for Merchant Center feeds that excludes a specific product from being shown in a particular program.
When is “excluded_destination” necessary?
- difficulties with moderation, when it is necessary to exclude a specific product from the moderation of a specific program;
- when a product can participate in several programs simultaneously;
- when a product cannot pass moderation in a specific program.
The “excluded_destination” attribute can have the following values:
- shopping_ads - product advertising;
- display_ads - display advertising;
- local_inventory_ads - local inventory advertising;
- Free_listings - free offers;
- Free_local_listings - free offers nearby;
- cloud_retail - Cloud Retail;
- youtube_affiliate - YouTube shopping affiliate program;
- youtube_merchandise - product display on YouTube.
The “excluded_destination” attribute in feeds looks like this:
<g:excluded_destination>local_inventory_ads</g:excluded_destination>
If you need to exclude a product from multiple programs at once, use this tag multiple times.
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