While traveling abroad, you may have come across ads featuring the “Google Guaranteed” badge. Let’s clarify what the Google guaranteed badge is and who qualifies for it.
The Google Guaranteed badge looks like this in search results:
What is the Google guaranteed badge?
The Google Guaranteed badge is a special marker that appears in search results for companies deemed reliable after thorough verification by Google specialists.
➊ Google Guaranteed is only available to local service providers, such as hairdressers, lawyers, home service providers, and other similar businesses.
➋ Companies receive the Google Guaranteed badge only after passing a reliability check conducted by Google, which includes verifying licenses and registration through Google’s “local services ads”.
➌ The Google Guaranteed badge ensures that if a customer is dissatisfied with a service and files a complaint with Google about a business that has this badge, they are eligible for a refund. The refund amount varies by country.
➍ The Local Services Ads program is currently available only in the most developed countries, such as the USA, France, Germany, Italy, Canada, and others. These countries offer refunds up to $2,000 USD in the event of a complaint.
➎ To obtain the Google Guaranteed badge, you must first be registered in the Local Services Ads program and then undergo verification by qualified Google specialists. You can find basic information on getting started here.
As this program expands, we’ll continue updating this material.
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