Website owners have recently been especially concerned about how to get featured in AI search results, as the topic of ready-made answers and the number of AI users is rapidly gaining momentum, whether one likes it or not.
Ready-made AI answers in Google search results, ChatGPT answers, Microsoft Copilot, Claude AI, Writesonic - these are places where information about your website, company or person can be posted.
Everyone has a banal question:
“How to get into Google's AI search results? Answers from AI services like ChatGPT, Microsoft Copilot, Claude AI, and Writesonic?”
Here are some examples of what this looks like.
👉 AI-powered answers in Google search results:
👉 ChatGPT responses:
As with SEO, AI responses place information according to specific algorithms and factors, which we'll discuss below.
Factors that influence your resource's ranking in AI search results
➊ Resource authority
✔ The more authoritative your resource is, namely the more articles or links from independent sources to your site, the better.
➋ Content structure
✔ If your article is just text, nothing will come of it. The text should be as structured as possible, as AI pays special attention to subheadings.
➌ Full disclosure of the topic
✔ The article's length and absence of copywriting fluff, the presentation of facts, figures, and evidence. All information must be as compelling as possible.
➍ Adapting content to typical user questions
✔ In your article, you should cover as many search queries as possible that could be related to the topic, including those from search suggestions. It's easier to rank for less competitive search queries, so it's best to include as many of them as possible in your content.
➎ Adapting content to typical AI responses
✔ Analyze the structure of the AI's responses to your search query. Consider the subheadings it provides in its responses to questions and be sure to incorporate them into your content.
➏ Posting on reputable resources from which AI obtains information
✔ When generating responses, the AI takes into account not only links from external articles, but also various industry ratings and review sites.
You may be the best company, but AI may not know it, as it pulls information from external internet sources. AI aims to provide objective answers by collecting the most comprehensive information from various sources, just like Google does.
Where does AI get its information?
To generate answers, the AI takes information from all open sources that can be indexed, namely:
- Public websites;
- News portals;
- Scientific publications;
- Wikipedia;
- Ratings;
- Reference books and dictionaries;
- Scientific literature;
- Forums, blogs.
This is all the public information that can be indexed by a robot.
How to get into AI answers?
Numerous "infogypsies" have already appeared online offering advice on how to get into AI responses, so we'll share as much information as possible to prevent you from falling victim to a scam.
Online advertising that claims to return traffic to you through AI responses is a scam, as AI responses are simply extracts of information, and only a few people click through to websites from them.
The truth about website hosting in AI answers:
- There's no form to add your site to AI indexing.
- There's no secret button to add your site to AI search results.
- Don't be fooled by easy promises and "secrets" about how to easily add your site to AI search results, as AI uses extensive databases of sources when generating results.
- AI algorithms are very similar to classic SEO laws, but they also take into account the context of information from external sources. For example, if there's an emphasis on "best company," you'll likely appear in search results for that query.
- You can do nothing special, simply develop your site and get into AI search results due to either the exclusivity of your content or your company's popularity.
- AI doesn't consider the quality of your site's SEO indexing as a "key indicator." You can rank quite high for a specific query, but not be included in AI search results due to the factors outlined above. In any case, a well-indexed site with optimized content is more likely to rank well in AI search results.
We'll also give you some tips on how to promote AI responses.
Tips for promoting AI responses:
- First of all, pay attention to the content and adjust it; this is something you can quickly influence yourself.
- Secondly, external resources.
☝ Scope, structure, and relevance to user queries.
☝ Place your content on everything from industry ratings and review sites to external articles with the right emphasis. If you want to be ranked as the "best company," this should be reflected in the external articles. This is a long, painstaking process, and anyone who has done SEO will immediately understand this.
AI responses, SEO-promotion + GEO
👉 These are far from the same thing, but they are closely related. AI considers information from external resources without any spam parameters, but takes into account the context (meaning) of the information provided. By doing SEO, you influence AI responses in any case.
Many colleagues in the field of online promotion have begun to refer to the AI promotion industry as "GEO" and the people who do it as "GEO specialists".
GEO (Generative Engine Optimization) — оptimization for better ranking in AI responses.
The "GEO" field is only just gaining popularity, just as SEO once did. With the advent of search engines, its own promotion methods have emerged. In search engines, it's SEO; in AI responses, it's GEO.
This article is based on our experience. We hope this material was useful to you. See you again.
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