Today, one of the most popular platforms for quickly launching a one-page website is Tilda.
Tilda started in 2014, but gained significant popularity in 2018-2019, and today, it leads in both popularity and development.
For those who don’t want to deal with WordPress templates, installing marketing codes, or working with styles — welcome to Tilda, where everything is simpler, faster, without external plugins, and most importantly, with lower security risks for your website. Today, we’ll cover all aspects of online promotion for websites built on Tilda.
Tilda: Website Promotion + Analytics
SEO on Tilda
Basic meta tags necessary for site indexing can be set up with just a few clicks: Go to edit ➔ page settings ➔ SEO tab.
Once you’ve edited the tags, don’t forget to save and hit “publish” on the page.
Adding H1-H6 Tags
When editing heading blocks, there’s a special menu option “SEO: title tag,” allowing you to easily manage your H1-H6 tags.
SEO Folder
The SEO folder contains essential technical settings for SEO, including:
- HTTPS setup;
- Page analysis with SEO recommendations;
- Integration with Google Search Console;
- Integration with Yandex Webmaster;
- 301 redirects setup;
- HTTPS and www redirects;
- Editing the favicon;
- Options for blocking pages from indexing;
- Domain settings in the Robots.txt file.
Tilda and website analytics
Tilda offers a dedicated section for analytics where you can:
- Track internal analytics;
- Add your Google Analytics ID;
- Add your Tag Manager ID;
- Add your Yandex Metrica ID;
- Add your Facebook Pixel ID;
- Integrate other analytics tools.
Note that you only need to enter the relevant ID; the Tilda CMS takes care of everything else for you.
Conversion tracking on Tilda in Google Analytics
Tilda has some unique features when it comes to tracking conversions. For example, forms aren’t tracked in the usual way (through events) but rather through Tilda's internal URL system. In such cases, we recommend following the official instructions for setting up conversions.
In essence, these are the basic features and functions that Tilda offers for website promotion. From our experience, Tilda meets all our requirements 100%. We highly recommend it, especially since it offers numerous additional features, including a built-in CRM system. We hope this article was helpful to you.
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