If you had asked us in 2018, "Would you take on website promotion on Wix?", we would have unequivocally refused. It was something incomprehensible, clunky, and uneven. But, at the moment, it is a pretty decent CMS, in which many things are automated and provided for promotion. So, today, we'll talk about the possibilities of website promotion on Wix.
➊ Wix & SEO
The Wix platform comes with the following SEO tools:
- Writing meta tags;
- Setting H1-H6 tags;
- Editing robots.txt;
- Setting up redirects;
- Micro-markup of pages;
- Editing canonical;
- Editing Open Graph markup;
- Quick check of key parameters - SEO checklist;
- Identifying problems;
- Recommendations for implementation;
- Sitemap management;
- Site speed analysis.
➋ Wix & Tagging
The Wix platform immediately provides the ability to specify the following tags:
- Google Analytics 4;
- Google Tag Manager;
- Google Tag;
- Meta Pixel and CAPI;
- TikTok Pixel.
By default, the system is configured with events for conversions, namely form submissions, orders, and others, which significantly saves the site owner's time on setting up conversions for Google Analytics 4 and Google Ads.
➌ Wix & Marketing tips
The Wix platform comes with a number of sales stimulants and features, including:
- Newsletter tool;
- Referral program;
- Coupon system;
- Traffic analytics, from real-time traffic and search query analysis to sales funnel analysis;
- Creation of algorithmic automated processes within the website;
- Synchronization with Google and Meta Ads.
These are the basic points we've highlighted, which are essential and important for promoting a Wix website and driving sales. This platform is worth considering today!
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