Let’s be honest — yes, you can set up contextual advertising on your own. But its effectiveness will likely differ by 30-50% from ads set up by professionals, which can significantly impact your business. That’s often how clients end up coming to us:
"The ads aren’t delivering results"
"It’s too expensive"
"We’re disappointed, it’s not working"
Sure, the Google Ads interface (formerly AdWords) is designed in a way that lets users set up ads easily. But you might miss the nuances that a specialist would catch. So, let’s start from the beginning!
To set up contextual advertising, you first need to answer these key questions:
- What is the goal of the ad?
- Who is your target audience?
- What is the landing page?
- What’s your unique selling proposition?
We don’t create ads just for the sake of it — what matters most to us are the economic results or highly detailed KPIs. When a client comes to us with a request, we ask a ton of questions — from their website to the margins in their business. Success is a combination of many factors, and we know this from experience.
95% of the projects we manage are profitable!
Setting up contextual advertising includes:
- Thoughtful campaign structure;
- No reliance on Google Ads’ automated systems;
- Separation between search and media networks;
- Full synchronization with analytics;
- Detailed traffic segmentation;
- Consideration of all available formats and extensions.
Additionally, we set up advanced Google Ads tools that very few agencies in Ukraine offer:
- Shopping campaigns, Google Shopping;
- Dynamic remarketing with the new "event" schema;
- Segmented banner ads;
- Targeted ads for concerts and events;
- Custom HTML5 banners for branding projects;
- Custom banners for dynamic remarketing;
- Merchant Center setup and more.
These complex tools are typically implemented during ongoing monthly work with a company. What sets us apart from other contextual advertising agencies is our close cooperation and integration into our clients’ business processes.
Our clients are our partners!
We rarely offer standalone contextual ad setup. In most cases, we provide setup and ongoing management with analytics as a package, because:
- Constant monitoring is required—negative keywords, bid adjustments, quality scores, and so on.
- We implement new ad formats — ad extensions, special offers, deadlines, and more.
- Testing new formats is essential.
- Continuous conversion tracking and analytics.
- Competitor monitoring.
- Handling seasonality.
- There are so many moments that it is simply impossible to list them here..
All these aspects are hard for clients to fully grasp, even if their account is already set up, simply due to a lack of specialized knowledge in this area.
If a client needs one-time ad setup, it’s possible. But, the price for this service will differ significantly from the cost of ongoing management. Everything is negotiable, depending on the project’s scope and complexity.
When working with you, we create effective sales channels that generate profit.
We help build your business, and you help build ours!
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