Segmenting products by specific user characteristics that aren't included in the standard Merchant Center feed attributes. This is precisely the purpose and purpose of Custom Labels for Merchant Center. You've probably wondered how to segment products by specific characteristics for Google Ads campaigns. The Custom Label attribute is the solution.
Custom Label Merchant Center - custom product tags in feeds that allow online store owners to segment products according to their specific characteristics for future use in Google Ads advertising.
Custom Label Merchant Center guidelines
➊ In feeds it looks like this:
<g:custom_label_0>summer</g:custom_label_0>
➋ The number of labels is up to 5, numbered from 0 to 4, namely:
- custom_label_0
- custom_label_1
- custom_label_2
- custom_label_3
- custom_label_4
➌ Value restrictions:
- from 1 to 100 characters;
- up to 1000 unique tags within a single tag.
➍ Within each label for each product there is only one value.
Merchant Center doesn't accept multiple values within a single tag for a single product. Only one value is allowed within a single tag for a single product.
➎ Label values can be either numeric or text.
How do I set up Custom Label Merchant Center labels?
- at the Merchant Center feed level;
- Merchant Center feed conversion rules.
These are the key points about Custom Labels that you need to know when managing shopping campaigns.
In conclusion, Custom Labels offer a unique opportunity to segment products for advertising campaigns to better target specific product categories in your online store.
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