If you're reading this, you've probably noticed emojis in Google Ads and are looking for ways to incorporate them into your own ads.
How and where you can add emoji:
- In 99% of cases, emojis in Google Ads are accepted during moderation when they appear in the visible URL paths, specifically "Path1" and "Path2".
- There's a slim chance (1%) that emojis in headlines or descriptions might pass moderation due to a quirk in Google's automated review algorithms. This is more of a random occurrence than a reliable strategy.
Regarding the first point, this hack still works, although Google Ads documentation strictly prohibits the use of emojis. Nevertheless, the market has quickly adopted this trick, leading to several advantages for ads using emojis:
- Higher click-through rates (CTR);
- Lower cost per click (CPC).
So, it's worth taking advantage of this opportunity before everyone else jumps on the bandwagon!
Tips for choosing emoji:
- Don’t just pick any emoji; choose one that aligns with your message.
- Check Display: Emojis can appear distorted at smaller resolutions. For example, a competitor used a smiley emoji that looked like a small devil at a reduced size. Opt for something small and visually appealing that displays correctly.
- Use in "Path1": Incorporating emojis in "Path1" ensures visibility on both desktop and mobile devices.
Where to Find Emojis for Google Ads?
Additionally, you can install the Emoji Keyboard extension for the Google Chrome browser.
We hope this gives you an extra edge in enhancing your Google Ads campaigns.
* This hack was effective across all accounts until the fall of 2020. Currently, it’s completely banned, although some accounts may still have ads with emojis.
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