Surely on corporate pages on the social network Facebook you have come across the tab "shop", which contains a list of the store's products.
What is it, what is it for and how to do it on your page, and most importantly, is it worth it? Today we will talk about the Facebook store. So, let's go.
Facebook store - publication of the range of products inside the business page with prices and additional characteristics.
What does it look like?
A tab is added to the Facebook page, in which a list of products appears with the ability to go to the site or correspond:
In the page feed:
Connecting facebook shop, sequence
- Availability of Facebook Business Manager.
- In Commerce Manager, create a catalog.
- When setting up a catalog, the system will offer 2 options for communicating with the client: messenger or website. The format of the button on the product card will depend on this.
- Create a Commerce account and set it up.
- In the trading account settings, connect sales channels - Facebook, Instagram.
- The account will then go to moderation, after successful approval, a “shop” tab will appear on your Facebook or Instagram page.
* We do not post screenshots in this article, since the Meta platform accounts are updated every 2 weeks.
Advantages of having a Facebook Shop
👉 Showcasing Your Product Range.
Visitors to your page can view your store’s products without needing to visit your website and can see prices right away.
👉 New Product Notifications.
Followers can receive notifications about new products in your shop via their Facebook news feed. This feature is actively expanding.
👉 Encouraging Orders and Direct Messages.
Setting up a Facebook Shop gives you the option for users to either message you directly about a specific product or to go straight to your website’s product page to place an order.
👉 Tagging Products in Posts.
You can tag specific products from your shop in your posts. For example, if a product appears in an image, you can tag it, encouraging users to visit the product page.
👉 Preparation for Instagram Shopping.
The product base of a Facebook Shop is also the foundation for Instagram Shopping. This integration is done through Facebook Business Manager.
👉 Participation in Facebook Marketplace.
By owning a Facebook Shop, you gain access to list your products in Facebook Marketplace.
👉 Product Analytics.
In Facebook Commerce Manager, you’ll find a section for tracking the performance of your shop. You can analyze everything from traffic to completed sales on your website.
Everything is straightforward! We hope you found this article helpful. Wishing you success in promoting your business on Facebook and other social networks.
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