On July 24, 2018, Google Adwords became Google Ads. We, as partners, were notified of this on July 2 and calmly awaited the rebranding date. Additionally, on the same day, Google launched a new platform - Google Marketing Platform (for marketers, containing synchronized marketing data of companies), as well as the rebranding of Google Cloud Platform. We will talk about Google Advertising or "Google Ads" for short.
What's new in Google Ads?
- New campaign types for small businesses such as hotels.
- New reports on user interactions with customers' physical points of sale.
- Goal-based, not placement-based campaigns. Google is constantly refining its conversion and user analysis algorithms to find new customers automatically. This applies to both regular campaigns and campaigns for online stores Google Shopping.
- Automatic creation of product feeds for Merchant Center based on microdata (we understood this when we launched Merchant Center, since there is already information about this there).
- Automated search ads (we don't think this will catch on, but it might work for some areas).
- Multi-platform reports in Google Analytics (the problem of synchronizing user data in one report will be solved).
- Constantly updating the Google Ads interface (let us remind you that the old interface is no longer updated, so you will only find all the new features in the new interface).
Understanding all the innovations, we can say that contextual advertising does not stop developing. And, every day it offers many solutions that allow you to strengthen the promotion processes. We just have to use them correctly and integrate them into our business. Which is what we are actually doing in Ukraine and other countries of the world.
Order a service