"What size should the images and videos be?" – This is one of the most common questions asked before launching ads on Facebook or Instagram.
Preparing creatives is one of the most in-depth tasks before launching a social media ad campaign. Some people simply use stock images, others focus on crafting the perfect text, and some go as far as hiring designers to create visuals that deliver maximum impact. That’s why we decided to write an article on the correct sizes for creatives when running ads on social media.
We previously discussed in our blog whether contextual advertising or targeting is better and concluded that targeting is crucial for promotion. This material will help you better prepare your creatives for targeting and effectively run your advertising campaign.
Image sizes for Facebook and Instagram ads
Feed ads
- File type: JPG, PNG
- Minimum creative width: 600 px (500 px for Instagram)
- Minimum creative height: 600 px
- Minimum resolution: 1080x1080 px
- Aspect ratio: 1.91:1 to 1:1 (1:1 only for Instagram)
- Maximum file size: 30 MB
Stories and Reels
- File type: JPG, PNG
- Minimum creative width: 500 px
- Minimum resolution: 1080x1080 px
- Aspect ratio: 9:16
- Maximum file size: 30 MB
Lead forms
These images appear when a user fills out a lead form on Facebook or Instagram.
- File type: JPG, PNG
- Minimum creative size: 1200x628 px
- Minimum resolution: 1080x1080 px
- Aspect ratio: 1:1.91
- Maximum file size: 30 MB
Collection cover image
This image acts as the cover for a collection of products.
- File type: JPG, PNG
- Minimum creative size: 1200x628 px
- Minimum resolution: 1080x1080 px
- Aspect ratio: 1:1.91
- Maximum file size: 30 MB
These are the main sizes and requirements for images when running ads on Facebook and Instagram. Now, let’s move on to videos, which have slightly more specifications such as length, sound, and format.
Video sizes for Facebook and Instagram ads
Feed ads
- File type: MP4, MOV, or GIF
- Aspect ratio: 1:1 (for all devices) or 4:5 (for mobile and Instagram)
- Minimum resolution: 1080x1080 px
- Video sound: optional but recommended
- Video length: from 1 second to 241 minutes (up to 60 minutes for Instagram)
- Maximum file size: 4 GB (250 MB for Instagram)
- Minimum creative width: 120 px (500 px for Instagram)
- Minimum creative height: 120 px
Stories and Reels
- File type: MP4, MOV, or GIF
- Aspect ratio: 9:16
- Minimum resolution: 1080x1080 px
- Video sound: optional but recommended
- Video length: no longer than 15 seconds (longer videos are split into several cards)
- Minimum creative width: 500 px
- Maximum file size: 4 GB
Facebook page cover sizes
When running Facebook ads or setting up your profile, questions about cover size often arise because it displays differently on computers and mobile devices.
- File type: PNG
- Minimum width: 400 px
- Minimum height: 150 px
- Recommended size for computers: 820x312 px
- Recommended size for smartphones: 640x360 px
These are the most essential and popular formats and sizes for images and videos when launching ads on Facebook and Instagram. If you’re running contextual ads, the sizes are different, and you can find more information on that through this link.
We hope you found this material helpful. See you next time on our blog!
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