Hello!
My name is Evgen Holostenko, and I’ve been a certified specialist in Google Ads since 2012.
How did I end up in PPC?
I didn’t get into this field just because it’s IT-related. The real reason is that I’ve been working in website promotion since 2008, and I know firsthand that there’s no more transparent and guaranteed tool for promotion. From 2008 to 2012, I was heavily focused on SEO—writing content, tweaking meta tags, building links, tracking rankings, dealing with updates, and so on. But in 2012, something big happened - you know it as Penguin. Although none of my sites were hit, it became incredibly difficult to predict traffic:
- Google started hiding search queries in Google Analytics;
- Updates became unpredictable;
- Google added four ad slots (previously, there were only 2-3);
- New Google Ads (AdWords) features that SEO couldn’t match;
- Google Maps started showing up in search results;
- New ad formats in Google Ads (AdWords);
- And so on.
As a result, even if a site ranks in the top 10 of SEO, 70% of traffic today comes from PPC ads. And with the right setup, the conversion rate is quite high. That’s why I’m here today:
- Over 10 years of experience in internet marketing;
- More than 200 projects completed;
- 95% of my projects are profitable.
You might ask, with all my knowledge, why haven’t I started my own online business and instead help build businesses for others?
Marketing Is not just a job - it’s a way of thinking for life!
I focus on long-term projects, working with some clients for 5-7 years, and I take personal responsibility for their success.
Many of my clients have become friends over the years—we even hang out with our families and help each other grow our businesses. Over time, I’ve been called many things: SEO guy, SEO specialist, web analyst, internet marketer, but the most recent and relevant title is PPC Specialist, although I manage projects in a comprehensive way.
Where am I located?
Physically, I’m based in Odessa, but I offer my services in Kyiv, Kharkiv, Dnipro, and other cities in Ukraine and worldwide.
If you need more information about my serious approach to work, feel free to explore the page on contextual advertising.
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