When it comes to global e-commerce platforms, Shopify stands out as one of the most popular services, making it relatively easy to launch an online store and start selling. There are alternatives, but none are as sought-after. So, what’s the secret behind Shopify’s popularity? Let’s take a closer look.
This article will be divided into two parts:
Managing a Shopify Store
Setting up a Shopify store is incredibly simple. All you need to do is provide the store's name and fill in a few basic details. Running the store feels effortless. Everything functions swiftly, ergonomically, and in a very organized manner:
Managing your store revolves around working with folders that represent different areas of the store’s internal administration:
- Home
- Orders
- Products
- Customers
- Analytics
- Marketing
- Discounts
- App
There is also a separate “Online store” folder where you can manage your store’s appearance:
Additionally, the “Settings” tab allows you to adjust the general store settings, such as language options, domain connection, shipping conditions, address, user management, and more.
Everything is highly intuitive, and the platform operates efficiently. Shopify also provides built-in synchronization tools with external services, making store management easier.
Key benefits of managing a Shopify store include:
- cloud-based online management;
- pre-built integrations with external services;
- cloud storage and support;
- app builder capabilities.
And here’s the bottom line:
You can launch an online store without needing deep technical knowledge.
Once you’ve created and published your project, the next logical step is promoting your Shopify store.
Promoting a Shopify store
Promoting a Shopify store involves several key aspects:
➊ SEO management for pages, products, and the entire website.
👉 While editing, you can set meta tags such as the title and description for any page. Additionally, product pages come with pre-built structured data markup, which helps search engines index your content.
➋ Integration with ad platforms for PPC advertising.
👉 Shopify comes with default integrations for external services like Google and Facebook. This includes product feeds and data integration with analytics platforms.
In our professional opinion, Shopify doesn’t handle Google Ads tags for contextual advertising well, and there’s no option for customized setup. However, Facebook’s integration works flawlessly.
➌ Tools for stimulating sales (discounts, promotions, gift cards).
👉 Sales aren’t just about traffic; special offers play a significant role in boosting conversion rates at the right moment.
Additionally, Shopify allows you to integrate with Google Analytics and Tag Manager, which are essential tools for promotion and data analysis.
Shopify drawbacks
Now let’s discuss the drawbacks, without sugarcoating anything:
- Platform dependency.
- Limited flexibility in customization and tagging.
- Some integrations are rather basic, with functionality primarily aimed at less experienced users. For instance, advanced features like enhanced e-commerce and dynamic remarketing won’t work out of the box—you’ll need to modify the template. This isn’t a problem unique to Shopify, but it does mean the platform sometimes falls behind synced systems. For example, Google Ads updates weekly, while Shopify often lags behind.
- Transaction fees for online payments, which vary depending on your plan.
- Monthly CMS fees start at $29 USD.
- Lack of live support. Resolving trivial issues can take weeks, and many CMS manuals are outdated.
These are the main pros and cons to consider when promoting a Shopify store.
❗We do not specifically recommend Shopify due to a range of issues and lack of support. Freelance platforms are overflowing with requests for help with Shopify problems. The Ukrainian platform "Horoshop" proves to be much more efficient.
We hope this article has been useful and interesting. See you next time!
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