Prom.ua is indeed the most popular platform for quickly starting an online store in Ukraine.
The beauty of it is that you don’t need to build a website from scratch; there are ready-made templates, infrastructure, and a traffic base—just add your products and you’re good to go! 🔥 This is especially effective for low-priced products.
Let’s talk about promoting your site on Prom.ua. This article will be helpful for anyone who has created a site using this service. So, let’s dive in.
➊ Standard functional
Prom.ua offers a standard set of features that include two main areas:
1.1 Webmaster tools and SEO
1.1.1 Meta tag settings
You can generate meta tags using templates for your homepage, categories, manufacturers, and product pages.
1.1.2 Webmaster tools
Here, you verify your website's ownership in the Search Console indexing tracking service.
1.1.3 Sitemap and robots.txt
You have access to a sitemap that you can upload to the Search Console, along with the ability to edit the robots.txt file (which manages how your site is crawled).
1.1.4 Cross-linking and site mirrors
You can interlink sections and set a main visibility link for your site.
1.2 Product card and their optimization
The way you fill out your product listings will influence how your products rank in the general list on prom.ua, in Google search results, and eventually in Google Shopping.
Key points to focus on:
- Title;
- Description;
- Search queries;
- Category on the portal;
- SEO — if needed.
➋ App marketplace
Prom.ua allows you to integrate various ready-made solutions for online stores. You can enable what you need.
Notably, there are options like “Integration with Rozetka,” which prepare product exports to the country’s largest online store.
➌ Contextual advertising
When purchasing a package on Prom.ua, you have the option to advertise in the “ProSale” catalog.
ProSale is an internal advertising system based on a pay-per-click model, featuring displays in the Prom.ua product catalog, traffic from contextual advertising, teaser networks, external remarketing systems, and other external sources.
If you want to promote your product in more detail, you’ll need to use external services, such as Google Ads.
* Since June 2022, Prom.ua has introduced a unified CPA rate for the ProSale program, specifically a percentage of sales.
Depending on the theme, website owners are offered to pay a percentage of sales plus the option to boost rankings by manually increasing the sales percentage, in exchange for the system promising to promote their products.
➍ Google Shopping
There isn’t a ready-made system to launch ads in Google Shopping under your website's name.
Your products can appear in Google Shopping only through the ProSale system, but they will be displayed under the Prom.ua site. To have your products listed in Google Shopping under your own site, you need to implement this through external services.
To launch Google Shopping for a site on Prom.ua, you’ll need to engage an external contractor or use an agency's services.
Simply pressing a couple of buttons won't cut it here, as it’s a complex product that requires manual moderation from Google staff.
➎ Analytics
Prom.ua offers four tracking options for analytics:
5.1 Analytics in the ProSale catalog
This provides information about advertising in the “ProSale” catalog linked directly to orders. It’s basic but straightforward.
5.2 Statistics
You get insights on accepted and processed orders.
5.3 Web analytics tools
You can connect Google Analytics (and the developers have ensured it’s ready for integration with Google Analytics 4).
5.4 IO Analytics
This provides consolidated statistics on traffic sources linked to orders and order amounts.
Website promotion on Prom.ua and we
You’ve probably guessed that promoting your site on Prom isn’t just about standard features. It’s also easy to see that every site owner on “Prom” has access to the same features, making it hard to gain a competitive edge.
We can offer you a "boost" for your traffic and website using external services to enhance sales:
- Advanced contextual advertising;
- Google Shopping;
- Google Analytics with transaction tracking;
- Data accumulation and effective solutions.
We have a solid track record of successful projects on Prom.ua. Yes, some features might not be realizable, but overall, the resources available today are sufficient.
* Information is posted for general information purposes only, without any hidden affiliate advertising.
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