If you are reading this article, you probably encountered Merchant Center moderation for launching Google Shopping. One of the main conditions for passing moderation is the presence of a return and exchange policy on the online store website, which we will discuss with you today.
So, let's go in order:
➊ Return and exchange policy is a mandatory condition for being on the site to pass Merchant Center moderation.
➋ The return and exchange policy must be in a prominent place on the site and set out on a separate page.
➌ The return and exchange page must necessarily set out the following aspects:
- what goods are subject to return and exchange - in this case, of proper and improper quality;
- there must be a description of what applies to goods of proper and improper quality;
- the period during which a return and exchange can be made;
- clear procedure in case of return and exchange by the buyer;
- the address of the store or transport company where returns and exchanges can be made;
- the period during which the refund is made and in what way;
- is there a fee for the refund;
- if it is an exchange of goods, then what can be the size of the fee for the exchange;
- who pays the cost of shipping the goods;
- the name of the online store in the relationship.
➍ The data on the return and exchange pages is checked by moderators and scanned by robots, after which warnings about the need to update the data are displayed in the Merchant Center account.
This issue should be treated responsibly, otherwise a negligent attitude to this page can lead to blocking the Merchant Center.
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