We don’t just offer promotion services.
We have unique experience in implementing comprehensive solutions - turnkey internet business.
Background
Before 2013, the online shoe store Alex Bell worked with various seo agencies to promote their website. All of them used standard schemes, promising top rankings, rapid sales growth, brand recognition, and more. What was the outcome? The online store changed four contractors in a row without getting any of the expected results from any of them. The website was sluggish and refused to function properly.
A new reality!
At the end of 2012, this beleaguered online store approached us with a clearly defined problem and a sad history of collaboration. The client was reluctant to pay anyone as they simply no longer trusted anyone. Our collaboration began in a deadlock; we didn’t see a viable approach and were constantly searching for one.
What did we come up with?
Evgen Holostenko found a unique and effective solution - a turnkey project. He took full responsibility and proposed a new concept of collaboration:
turnkey = idea + website + promotion = sales
We assumed all the project management responsibilities. Our client only needed to handle order processing.
How it all happened
Evgen Holostenko conducted a comprehensive analysis of the shoe market in the usa and Ukraine, obtaining both quantitative and qualitative insights, and started taking action. At the beginning of 2013, he brought together one of the best teams of website developers, a marketer, a project manager, and a technical director for the project. In total, 8-12 people worked on the project.
There were numerous meetings, approvals, and discussions… A vibrant and fruitful effort where each person focused on their own, and indeed their favorite, tasks.
The website was built on a custom platform, and the design was developed by a well-known artist from concept to the smallest icons. A marketing model for presenting the products was developed, as well as an email and sms aggregator system. Many innovations were implemented that had not been used in the market before.
The basic version of the website launched in mid-2013. Another year was spent refining functionalities and making adjustments based on analytics.
Exclusive promotion was launched immediately.
What did we achieve?
The project was successful! Sales began to flow in. Conversion rates increased. A positive image of the Alex Bell brand was established, along with corresponding reviews. The Alex Bell online store became the top online shop for branded shoes in Ukraine. This is a clear reality!
Unfortunately, we can’t disclose many details of the project as it remains a commercial secret of our client.
What’s happening today?
Today, in 2016, we are preparing a new surprise!
We’re creating a new trend for online boutiques in Ukraine!
Launching within the next week. Stay tuned; more to come…
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