Viber is one of the most popular messaging apps globally, with a user base of approximately 1 billion people as of today. Millions of users join daily, with engagement ranging from hourly to even seconds-long intervals. The massive traffic generated through messaging activities makes Viber a highly attractive platform for advertising.
Today, we will discuss advertising on Viber, the available ad placements, and how to set it up using Google Ads. Let’s get started.
Viber ads in chat list
You’ve likely noticed unfamiliar icons with catchy headlines while browsing through your chat list, like this one:
At the top right, there’s a small “Ad” label, along with an “open” button. Clicking it directs you to an external website.
Viber ads after calls
After ending a call with a friend or family member, you’ve probably encountered a promotional message.
How to advertise on Viber?
Naturally, you might be wondering how to get your ads placed in Viber.
The main service for placing paid ads on Viber is Google Ads.
Setting up Viber ads is fairly simple:
- Create a campaign in the Google Display Network;
- Choose Viber as the placement;
- Refine targeting options based on your advertising goals.
The combinations of placements and settings can vary, depending on the specific objectives of your campaign. We handle these aspects with a deep level of detail.
Why did viber choose Google?
The answer is straightforward: Google Ads provides a transparent platform, ensuring that the ad experience does not detract from Viber users' enjoyment of the app.
For assistance with Viber ad placements, feel free to contact our agency.
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