Real estate is one of the most lucrative and competitive markets in the world. Millions of square meters, hundreds of construction companies, thousands of intermediaries and hundreds of thousands of potential buyers. An interesting market, but at the same time simple and complex.
We have already talked about the promotion of new buildings, and today we will talk about the promotion of one of the most key players in the market - a real estate agency.
A real estate agency is the link between the buyer and the seller.
Not only is he an intermediary, but also the main advertiser (“promoter”) of the objects, subsequently receiving a reward from the sale.
The rule of work in the vernacular is quite simple:
Sold - made money, didn't sell - didn't make money.
That is why advertising in a real estate agency plays a key role.
In the 2000's, the advertising role was played by bright ads on fences, today it is the Internet: social networks (smm), seo, contextual advertising, messenger chats.
Perhaps we will say banal things, but this is exactly what many agency requests were the most typical mistakes and lost accents:
➊ Design. Trust and convenience.
Starting from the presentation of information about a specific object, ending with easy navigation through the menu and searching for a suitable object from thousands of objects. A person should easily operate the catalog and find everything he needs. It is the object card that sells, not just a visit to the site! Traffic is not the main indicator of the success of a site.
That is why a potential client should easily find the object he is interested in, not to mention its attractiveness.
➋ Site structure. Search engine loyalty and user friendliness.
Clear and understandable structure of the site in terms of information availability:
- types of objects;
- developers;
- districts;
- readiness of objects;
- search filtering;
- and other parameters.
From global issues to details. Starting from the area, ending with the number of floors and cost. The faster your potential client finds what he needs, the more he will want to call you. A long time spent on the site is also not the best indicator. The most correct indicator is conversion.
➌ Availability of consultation.
The ability to get advice immediately, while in the object card. The faster communication with a person occurs, the more likely it is that he will remain on your site as a potential client.
➍ Contextual advertising with tough operators.
It is quite easy to spend the rental budget if you are selling, or vice versa. Contextual advertising in the real estate sector should be with a clear understanding of the path to finding a potential client and the specifics of traffic in this area.
Starting from the structure of the site, the foundation of promotion and the actual trend of future advertising campaigns are built.
Contextual advertising for a real estate agency is a rigid campaign structure linked to analytics and conversions.
➎ Analytics.
CRM. The "they called us" option is already a bit outdated. Agencies have moved on to systematizing data, tracking final conversions and scaling advertising depending on the payback.
Choosing the right contractor in advertising is often the key factor in the success of a real estate agency. It is this that forms the strategy for promotion and finding target traffic. The task of a real estate agency is to offer the right product and sell it to a hot lead.
Advertising of real estate agency and We
- a systematic approach - from opportunities to lead probability;
- contextual advertising with analytics to each conversion;
- SEO promotion from “high-frequency” to a specific residential complex;
- targeted advertising on Facebook and Instagram.
This is a brief overview of advertising and promotion of a real estate agency on the Internet. For more detailed information, please contact the agency.
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