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Contextual advertising: agency or freelancer?

One of the most common questions for any business owner running an online project is: who should I hire for my contextual advertising—an agency or a freelancer?

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Contextual advertising for a brand

If you’re reading this, then you’re probably curious about how brands work in contextual advertising. We’ve decided to skip the small talk and write a detailed guide that answers all the key questions: what brand traffic is, how to use other people’s brands in ads, how to avoid penalties, and how to do it safely while getting results. Let’s dive in!

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Looker Studio (Google Data Studio)

Google Looker Studio is an innovative tool from Google that lets you create visually appealing reports for internet marketing. This service allows you to consolidate data from multiple sources, like Google Ads, Google Analytics, Google Sheets, YouTube Analytics, Amazon Seller, Facebook Pages, and more. Plus, it supports custom data imports, so you can create comprehensive reports all in one document.

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Pay-per-conversion advertising, Smart Bidding of Google Ads

There's a new kind of advertising that's slowly becoming available to projects with thorough analytics. New ad campaigns where advertisers can pay not for clicks, but for actual effective results. It's like Google is guessing exactly what businesses need, turning it into the next big trend. So, let's get started!

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Automation of contextual advertising: PPC of Google Ads

When you're managing just a small account, you probably never even think about automation. It's easy enough to log in once a day, check all the data, and handle everything manually. But when you've got, say, more than 10 accounts, each with 20 ad campaigns, it starts to get pretty challenging. That's when you begin to consider automating your contextual advertising. In this article, we'll chat about ways to streamline your work with Google Ads.

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Scripts in Google Ads

Nobody really thinks about automating things until there's a ton of repetitive tasks piling up. It's the same story with contextual advertising. That's when Google Ads scripts come to the rescue.

Google Ads scripts are nifty little programs that let you control your Google Ads account's functions using JavaScript, all without you having to do it manually.

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Advertising of new buildings and real estate

Real estate is one of the world's largest capital markets, boasting thousands of clients and just as many offers. The goal of advertising in such a market is to connect an interested seller with an interested buyer. The most effective way to achieve this is through a solid digital strategy. Today, we're going to talk about advertising new developments and real estate - not just any advertising, but advertising that brings maximum results. So, let's dive in!

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Setting up call tracking

A lot of businesses ignore call tracking until their ad budgets hit a certain point, and the owner can no longer figure out which ads are bringing in the most leads, and which ones might need to be turned off to save money.

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Google Shopping management and optimization

Google Shopping has been around for quite some time now. Today, it is no longer a novelty for online stores. Many have already implemented it, but not everyone understands the algorithms of its work and what can be influenced to increase sales. That is why we decided to write this material.

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Setting up and installing FaceBook Pixel + events

One of the first questions a person faces when registering a business page, FaceBook Business Manager and starting promotion on Facebook is setting up FaceBook Pixel.

FaceBook Pixel is a system for collecting audiences from a website to a FaceBook advertising account by integrating code into the website itself for further use in advertising.

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