We all love to look at Google Analytics reports, getting maximum data on conversion sources and their effectiveness in one report. But have you ever thought about how they are formed, whether they are always true or not? Having extensive experience in tracking various abnormal situations in all kinds of projects, today we will talk about the origin of referral sources in Google Analytics 4, algorithms for accounting for them, excluding and managing them.
Our blog is frequently visited by marketers and entrepreneurs interested in advertising. This time, instead of the usual articles about campaign strategies, IDs, or tips and tricks, we decided to offer a curated list of great movies about advertising and marketing that our audience should check out. These films showcase successful business ventures that have excelled in marketing and advertising standards.
A rare option, but very relevant for particularly large projects that have several domains in their arsenal, with a single user base. The fact is that the session is stored inside each domain, according to the Google Analytics 4 regulations, which can create some failures in data transfer when moving from one domain to another.
If you’re involved in promoting a website or an online store and using Google Analytics, particularly the Universal version, you’ll soon encounter the bounce rate and a ton of articles discussing its significance. There are various opinions out there, not all of which are reliable. Let’s break it down.
Surely, having configured e-commerce in Google Analytics, sooner or later you will have unwanted transactions that confuse all the numbers. Someone did a test, or the order contains unavailable contact information, which ultimately does not allow you to correctly analyze the effectiveness of advertising campaigns. That is why today we will talk about rejecting, deleting, adjusting transactions in Google Analytics 4.
Probably one of the most anticipated options for owners of online stores promoting in social networks is Instagram Shopping. If earlier we waited for Google Shopping to appear in Ukraine for about 6 years, now we get Instagram shopping options in about the same way. So let's go.
If you're involved in comprehensive online business promotion, sooner or later you'll encounter the task of developing and promoting a YouTube channel.
Sooner or later, when you deal with Facebook advertising, you’ll come across the tool known as Facebook Business Manager.
With over 10 years of experience managing more than 500 projects and interacting with over 4,000 entrepreneurs, I never really considered mentoring until one of our clients suggested I become a mentor for him. Shortly after, several other clients made similar proposals.
If you are engaged in advertising on Facebook, you will probably come across a message in Ads Manager - “Preparing for changes in iOS 14”. What is this and why is it needed, we will figure it out in this article.
