If you're working with Google Tag Manager (GTM), sooner or later, you'll come across the term “Data Layer,” which, when used correctly, can unlock a wide range of possibilities for web analytics.

So, let’s get started. The key point is to distinguish between consumers and clients of Google. This tax issue only affects clients who order services from Google. It does not concern individuals who simply use Google search every day.

Adding time-linked references in a YouTube video's description is a relevant topic for those publishing and promoting videos on the platform.

One of the first steps every entrepreneur should take after opening a business is adding their company to Google Maps, even if the website is still under development.

One of the latest trends in web development is the addition of multilingual functionality to websites, which requires the use of the hreflang attribute on the technical side of the site.

Entrepreneurs engaged in the production or sale of a single brand often encounter brand promotion first, followed by the development of sales channels. Why is this the case? Let’s explore.

Many users have already installed Google Analytics 4 (GA 4) on their websites, but they have noticed that the process of setting up goals and events has changed compared to previous versions. Let’s go through the process step by step.

In the fall of 2020, Google introduced a new analytics tool - Google Analytics 4. The news caused a certain furor, attracted the attention of marketers, advertising specialists, website and application developers, as many promises were made and new professional tools appeared.

Surely on corporate pages on the social network Facebook you have come across the tab "shop", which contains a list of the store's products.

What is it, what is it for and how to do it on your page, and most importantly, is it worth it? Today we will talk about the Facebook store. So, let's go.