If you're involved in comprehensive online business promotion, sooner or later you'll encounter the task of developing and promoting a YouTube channel.

Sooner or later, when you deal with Facebook advertising, you’ll come across the tool known as Facebook Business Manager.

With over 10 years of experience managing more than 500 projects and interacting with over 4,000 entrepreneurs, I never really considered mentoring until one of our clients suggested I become a mentor for him. Shortly after, several other clients made similar proposals.

If you are engaged in advertising on Facebook, you will probably come across a message in Ads Manager - “Preparing for changes in iOS 14”. What is this and why is it needed, we will figure it out in this article.

While the world of paid search advertising (PPC) is rapidly embracing automation and artificial intelligence, the strategic goals of businesses remain constant. Some advertisers are determined to secure the top position and won’t settle for anything less. Leadership is a tough attribute, and it’s one that algorithms don’t always prioritize. Today, we’ll discuss what it takes to achieve the #1 spot in Google Ads. Let’s begin.

If you're involved in multi-channel website promotion and traffic acquisition, sooner or later you'll need to assess the effectiveness of each channel. UTM tags can greatly assist you in this evaluation.

If you're working with Google Tag Manager (GTM), sooner or later, you'll come across the term “Data Layer,” which, when used correctly, can unlock a wide range of possibilities for web analytics.

So, let’s get started. The key point is to distinguish between consumers and clients of Google. This tax issue only affects clients who order services from Google. It does not concern individuals who simply use Google search every day.

Adding time-linked references in a YouTube video's description is a relevant topic for those publishing and promoting videos on the platform.

One of the first steps every entrepreneur should take after opening a business is adding their company to Google Maps, even if the website is still under development.