A semantic core is a list of keywords that most accurately reflect the content of a website.
It’s been the starting point for proper SEO promotion for many years. The foundation of foundations, a core element that deserves serious attention since the success of your project directly depends on it.
If you're reading this, you've probably noticed emojis in Google Ads and are looking for ways to incorporate them into your own ads.
We’ve written this material because we encountered a serious issue in Google Ads involving malicious software. If you’re reading this, you’re likely familiar with the situation where your ads are rejected in Google Ads with the error "Malicious Software", without any clear explanation.
On July 24, 2018, Google Adwords became Google Ads. We, as partners, were notified of this on July 2 and calmly awaited the rebranding date. Additionally, on the same day, Google launched a new platform - Google Marketing Platform (for marketers, containing synchronized marketing data of companies), as well as the rebranding of Google Cloud Platform. We will talk about Google Advertising or "Google Ads" for short.
Let’s be honest — yes, you can set up contextual advertising on your own. But its effectiveness will likely differ by 30-50% from ads set up by professionals, which can significantly impact your business. That’s often how clients end up coming to us:
Hello!
My name is Evgen Holostenko, and I’ve been a certified specialist in Google Ads since 2012.
In the past, HTTPS was predominantly used by financial websites, but today, having a website on HTTPS is commonplace. As of this year, most sites already work on HTTPS, since top browsers have already taken as a basis to give preference to sites on HTTPS.
With the advent of Google Shopping, a new type of advertising has become available for online stores – shopping campaigns Ads, which allow you to advertise the product itself in search results and the Google Adsense affiliate network.
Five to six years ago, many stores ignored structured data, but today, with the rapid development of Google search results and Google Shopping, it’s essential to implement structured data in online stores. We won’t go into long explanations about how it affects CTR and rankings, but we’ll dive straight into how to set up structured data without unnecessary details.
On March 1, 2018, something we'd been waiting for years happened: Google announced the launch of Merchant Center and Google Shopping in Ukraine, although in many countries this had happened much earlier. This became a new platform for promotion and contextual advertising in Ukraine, opening up a host of new advantages for online stores.
