Cheap and converting traffic is one of the key goals for any online entrepreneur looking to grow a project effectively. Today, we’ll discuss how to lower the cost-per-click (CPC) and find inexpensive traffic in Google Ads in sufficient quantities.
Cheap and converting traffic is one of the key goals for any online entrepreneur looking to grow a project effectively. Today, we’ll discuss how to lower the cost-per-click (CPC) and find inexpensive traffic in Google Ads in sufficient quantities.
Advertising shouldn’t just be an expense - it should be a profit-generating activity!
How can you determine which ad campaigns bring the most sales? How do you know where to invest more and where to stop? It’s simple and achievable with a properly configured Google Analytics 4 e-commerce setup - your site’s sales data will feed directly into reports.
Evgen Holostenko has become a certified Google Analytics specialist after successfully passing the exams! As before, we continue to provide expert consultations on website analytics.
The main goal of increasing website conversion is to get better results without increasing spending. This became crucial when paid advertising, especially PPC, took over as one of the primary sales drivers, marking the end of the era of free SEO traffic. With traffic becoming more expensive and highly targeted, maximizing returns on every dollar spent has never been more important.
If it took us 2-3 years to achieve regular agency certification, then our journey towards certification in display advertising has been ongoing throughout our entire operation. After successfully passing the exams, attracting clients, and improving performance metrics, we obtained certification for our agency in display advertising.
After creating a website, the next step is filling it with content, which includes adding materials and products (if it’s an online store).
"No matter how many backlinks you place on your site, if it isn’t optimized, you won’t achieve successful promotion results."
- Evgen Holostenko
"75% of users leave a website if it's not user-friendly, and even more won’t make a purchase."
— Evgen Holostenko
Facebook has rapidly evolved into one of the fastest-growing social networks in both international and local markets. It’s no longer just a social network - it’s now a full-fledged media advertising platform that enables promotion not only on Facebook but also on Instagram and WhatsApp.
Instagram is a dynamically developing social network for publishing photos and media content. As of the end of 2024, the Instagram audience in the world has 1.2 billion users. Active, young audience.
