If you’ve ever set up a shopping campaign in Google Ads, you’ve probably noticed the "local inventory ads" feature.

In early April 2020, during the global quarantine, the Google Ads team announced the launch of free search results in Google Shopping.

Promotion of logistics companies. Companies that directly carry out both export and import of cargo.

Sooner or later, every business faces the need to analyze its advertising expenses, market share, and growth rate. Competitor analysis in Google Ads touches on all of these key areas.

With experience managing over 250 accounts, our agency has learned that it's impossible to effectively manage campaigns without proper monitoring. No specialist can simultaneously be in multiple accounts and track all the necessary metrics in real time.

Some people believe that reputation management is just about running ads. Others think it’s all about managing reviews. Still, others claim it’s a job for social media marketing (SMM). In reality, these perspectives merely reflect what those individuals specialize in. But the truth is a bit more complex.

You’ve probably noticed some unique search results where stars, reviews, lists, events, prices, or stock availability are displayed, making the site’s listing stand out more than others. This happens because the website is using schema markup for structured data, sending special signals to search engines.

Tracking 404 pages is relevant for any project, both small and large. After all, it depends on this whether the necessary content will be shown to the user and whether he will convert.

Every internet marketer analyzes traffic in Google Analytics, and sooner or later faces the problem of analyzing traffic from Facebook

It feels like it wasn’t that long ago when the book "The Ultimate Guide to Google AdWords" by Perry Marshall and Bryan Todd (published by Mann, Ivanov & Ferber) came out. But, believe it or not, it’s been six years since then. And in those six years, a lot has changed in the world of contextual advertising.