In the fall of 2020, Google Analytics 4 (GA4) was introduced. Then, in the spring of 2022, Google announced that as of July 1, 2023, the old Universal Analytics (UA) would stop processing data. This makes the migration to Google Analytics 4 more relevant than ever, as the evolution of web analytics has now become irreversible.
If you’re reading this article, it’s likely that you’re facing the issue of analyzing external links to your website and suspecting that your site isn’t growing in search rankings due to a poor external link environment.
When it comes to global e-commerce platforms, Shopify stands out as one of the most popular services, making it relatively easy to launch an online store and start selling. There are alternatives, but none are as sought-after. So, what’s the secret behind Shopify’s popularity? Let’s take a closer look.
For many users who work with Google Analytics on a basic level, Client ID and User ID may seem like the same thing. However, this is a misconception. Let’s explore why this confusion arises and clarify the actual difference between these two terms.
Advertising on Google Maps, promoting a location or a Google My Business profile - these are all part of the specialized focus of local campaigns in Google Ads.
Performance Max, or maximum performance campaigns, are unified campaigns that run across all available Google Ads channels.
This approach offers a unique opportunity to create a single campaign that covers search, display network, YouTube, Google Maps, Gmail, and more, all focused on maximizing the revenue of your account.
As one expert once said, "You can set up end-to-end analytics in Google Analytics in just five minutes." According to him, you just need to:
That was sarcasm... Now let’s get serious!
When building a website, many don’t even think about its promotion, overlooking important SEO aspects—especially the strategy for creating landing pages in alignment with a well-thought-out website structure.
Technical SEO is a rare but essential service, especially for complex projects or those facing high competition. It involves analyzing and refining the technical processes that aren’t visible to the eye. Let's take a closer look at what technical SEO entails.
The term "data transmission along with loading a webpage over HTTP" isn’t often encountered, though some people use it. So, let’s break down what HTTP headers are without boring, monotonous text.
