If you are reading this material, then you have probably encountered the issue of accounting for conversions, the logic of attribution models, multi-channel sequences, analysis of the effectiveness of promotion channels that participate in conversions not directly, but indirectly.
One of the most common problems for online store owners who launch Google Shopping campaigns is blocking products in the Merchant Center, which is a serious obstacle to launching impressions and sales of a specific product. It is the product status that determines whether it will be sold or not. And that is why today we will talk about blocking products in the Merchant Center.
In July 2022, Google Ads put an end to standard text ads, leaving only one option — responsive search ads (RSAs). This means search campaigns will now look a little different. Let’s break down the key things you need to know about responsive search ads.
If you've dealt with SEO and link-building, you’ve likely encountered terms like nofollow, dofollow, noopener sponsored, and others. These are link attributes for search engines. You don’t see them visually, but they exist in the code. Let’s break down the differences and benefits of each.
Before 2022, we didn’t even talk about Google Ads bonuses aloud—they would simply show up in the client’s account as a small surprise. Our clients never chose us based on bonuses or prices. However, in 2022, Google increased the size of this surprise, and some market realities have changed as well. On this page, we will regularly share information about the current Google Ads bonuses from our agency.
You’ve probably noticed that when you top up your Google Ads account, a little more than the expected amount gets deducted. And no, it’s not VAT. This is a result of double currency conversion when paying to a foreign bank. Today, let’s dive into why this happens and how you can calculate the difference.
In the fall of 2020, Google Analytics 4 (GA4) was introduced. Then, in the spring of 2022, Google announced that as of July 1, 2023, the old Universal Analytics (UA) would stop processing data. This makes the migration to Google Analytics 4 more relevant than ever, as the evolution of web analytics has now become irreversible.
If you’re reading this article, it’s likely that you’re facing the issue of analyzing external links to your website and suspecting that your site isn’t growing in search rankings due to a poor external link environment.
When it comes to global e-commerce platforms, Shopify stands out as one of the most popular services, making it relatively easy to launch an online store and start selling. There are alternatives, but none are as sought-after. So, what’s the secret behind Shopify’s popularity? Let’s take a closer look.
For many users who work with Google Analytics on a basic level, Client ID and User ID may seem like the same thing. However, this is a misconception. Let’s explore why this confusion arises and clarify the actual difference between these two terms.
