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TikTok Advertising - launch and opportunities

No matter how many people treat the TikTok social network badly or with disdain, there is a sufficient audience there that can buy something from you or in your online stores. And as they say, if we don’t launch advertising on TikTok, someone else will. So, don't miss your chance. That's why today we'll talk about launching TikTok ads for websites and online stores and give a brief overview of the advertising opportunities in this network.

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Website promotion in Germany (google.de)

In this article we will try to give really useful advice on website promotion in Germany, and not optimized nonsense text for search engines, which is of no interest to anyone. How to start online sales in Germany? Answers and advice from an Internet marketer. So, let's go.

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Cost-per-click Performance Max

A pressing question of interest to all those who advertise their online store in Google Ads is how the click price is regulated and formed in Performance Max campaigns. Let's discuss this issue as much as possible.

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Returns and exchanges in Merchant Center

If you are reading this article, you probably encountered Merchant Center moderation for launching Google Shopping. One of the main conditions for passing moderation is the presence of a return and exchange policy on the online store website, which we will discuss with you today.

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Contextual advertising for online stores

Online stores are one of the most difficult segments of promotion. The result of online store promotion is sales and that's it. No one is interested in impressions or positions. Each project has balances and operating expenses that need to be financed. The most convertible segment of online store promotion is Google Ads contextual advertising, which we will talk about today. This material will be constantly updated due to the dynamic development of the market.

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Shop Express

A new platform for quickly launching a turnkey online store - “Shop Express”, an analogue and competitor of “Cartum” and “Prom.ua”. The guys contacted us several times about cooperation - there was no time to discuss. And recently our client came with a project on this platform. We figured it out from “A” to “Z”, having studied all the possibilities of this website builder. And now we’ve prepared this short article, based on our experience and taking into account the possibility of launching Google Shopping. So, let's go.

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Google Ads optimization score

You've probably seen the campaign optimization percentage score in your Google Ads account. Some numbers are shown there, many don't understand anything, and immediately start clicking on some automatic recommendations or calling their PPC specialist with the words - "Why is the campaign optimization score so low? You're not working well, let's increase it." To avoid such stupid situations, we'll explain how important the Google Ads optimization score is.

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Product Studio in Google Merchant Center Next

A new option from the developers of Google Merchant Center Next - Product Studio, which you may have already noticed in your account.

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Google Ads Support: How to Get in Touch?

Reaching out to Google Ads technical support by phone, as was once possible, is no longer an option. We remember the times when you could dial a number and speak to a representative during business hours, but that option is now gone.

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Rel="canonical" and duplicate pages

Classic SEO remains as relevant as ever! More than a decade ago, if you asked us how to ensure search engines display the correct page in results and how to resolve the issue of duplicate content, we would have recommended the rel="canonical" attribute - just as we do today. In this article, we'll explore how the rel="canonical" tag works as a powerful tool for managing duplicate pages and improving a site's overall ranking.

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