If you’re reading this article, you’ve likely encountered challenges with Facebook Pixel event tracking, particularly on iOS 14+ devices.

We probably wouldn’t have written this material if we didn’t work with analytics. Cookies are typically the domain of developers, but they also have a direct impact on analytics and website promotion. In this article, we’ll dive into some theoretical knowledge about cookies that can be useful for website promotion and analytics.

One of the most advanced ways for businesses to communicate with Google Analytics is through the Measurement Protocol.

"What size should the images and videos be?" – This is one of the most common questions asked before launching ads on Facebook or Instagram.

If SEO used to be the key solution for online promotion, today the process largely revolves around contextual advertising and targeting, allowing for maximum reach of your target audience online.

One of the biggest mistakes internet marketers make is to analyze advertising channels only by the last click. What are we talking about? Read on.

Struggling with the cost of conversion?

Having trouble understanding how to scale?

Then it’s time to dive into an important and increasingly "trendy" metric in business and marketing - LTV (customer lifetime value).

When working on site promotion and analytics, you’ll inevitably come across traffic segmentation, identifying characteristics of your target audience, and further analyzing them. Today, we’ll talk about audience analysis capabilities in Google Analytics.

We all love to look at Google Analytics reports, getting maximum data on conversion sources and their effectiveness in one report. But have you ever thought about how they are formed, whether they are always true or not? Having extensive experience in tracking various abnormal situations in all kinds of projects, today we will talk about the origin of referral sources in Google Analytics 4, algorithms for accounting for them, excluding and managing them.

Our blog is frequently visited by marketers and entrepreneurs interested in advertising. This time, instead of the usual articles about campaign strategies, IDs, or tips and tricks, we decided to offer a curated list of great movies about advertising and marketing that our audience should check out. These films showcase successful business ventures that have excelled in marketing and advertising standards.