Before 2022, we didn’t even talk about Google Ads bonuses aloud—they would simply show up in the client’s account as a small surprise. Our clients never chose us based on bonuses or prices. However, in 2022, Google increased the size of this surprise, and some market realities have changed as well. On this page, we will regularly share information about the current Google Ads bonuses from our agency.
You’ve probably noticed that when you top up your Google Ads account, a little more than the expected amount gets deducted. And no, it’s not VAT. This is a result of double currency conversion when paying to a foreign bank. Today, let’s dive into why this happens and how you can calculate the difference.
In the fall of 2020, Google Analytics 4 (GA4) was introduced. Then, in the spring of 2022, Google announced that as of July 1, 2023, the old Universal Analytics (UA) would stop processing data. This makes the migration to Google Analytics 4 more relevant than ever, as the evolution of web analytics has now become irreversible.
If you’re reading this article, it’s likely that you’re facing the issue of analyzing external links to your website and suspecting that your site isn’t growing in search rankings due to a poor external link environment.
When it comes to global e-commerce platforms, Shopify stands out as one of the most popular services, making it relatively easy to launch an online store and start selling. There are alternatives, but none are as sought-after. So, what’s the secret behind Shopify’s popularity? Let’s take a closer look.
For many users who work with Google Analytics on a basic level, Client ID and User ID may seem like the same thing. However, this is a misconception. Let’s explore why this confusion arises and clarify the actual difference between these two terms.
Advertising on Google Maps, promoting a location or a Google My Business profile - these are all part of the specialized focus of local campaigns in Google Ads.
One of the most advanced solutions for advertising online stores and more is Performance Max Google Ads. Used by over 80% of Google Ads advertisers, it's definitely not worth missing out on.
As one expert once said, "You can set up end-to-end analytics in Google Analytics in just five minutes." According to him, you just need to:
That was sarcasm... Now let’s get serious!
When building a website, many don’t even think about its promotion, overlooking important SEO aspects—especially the strategy for creating landing pages in alignment with a well-thought-out website structure.
