Advertising on Google Maps, promoting a location or a Google My Business profile - these are all part of the specialized focus of local campaigns in Google Ads.

One of the most advanced solutions for advertising online stores and more is Performance Max Google Ads. Used by over 80% of Google Ads advertisers, it's definitely not worth missing out on.

As one expert once said, "You can set up end-to-end analytics in Google Analytics in just five minutes." According to him, you just need to:

• open Google Analytics;
• open two windows;
• stare at the monitor.

That was sarcasm... Now let’s get serious!

When building a website, many don’t even think about its promotion, overlooking important SEO aspects—especially the strategy for creating landing pages in alignment with a well-thought-out website structure.

Technical SEO is a rare but essential service, especially for complex projects or those facing high competition. It involves analyzing and refining the technical processes that aren’t visible to the eye. Let's take a closer look at what technical SEO entails.

The term "data transmission along with loading a webpage over HTTP" isn’t often encountered, though some people use it. So, let’s break down what HTTP headers are without boring, monotonous text.

If you’re reading this article, you’ve likely encountered challenges with Facebook Pixel event tracking, particularly on iOS 14+ devices.

We probably wouldn’t have written this material if we didn’t work with analytics. Cookies are typically the domain of developers, but they also have a direct impact on analytics and website promotion. In this article, we’ll dive into some theoretical knowledge about cookies that can be useful for website promotion and analytics.

One of the most advanced ways for businesses to communicate with Google Analytics is through the Measurement Protocol.

"What size should the images and videos be?" – This is one of the most common questions asked before launching ads on Facebook or Instagram.