If you’re managing ads in Google Ads and need to update or change your payment profile, you’ve probably noticed it’s not the most straightforward process. Whether it’s due to a change in your company’s leadership, an update to your VAT status, or a switch to a new legal entity, there are several reasons why you might need to adjust your billing information. This becomes particularly important when verifying advertiser information, especially if the documents you upload don’t match the billing details in your account.

If you’re reading this article, you’re likely already aware of the upcoming phase-out of cookies, consent modes, and are considering enhanced conversion tracking in Google Ads as an alternative to advanced conversion tracking. Let's dive into what enhanced conversions are and why they’re becoming essential.

In Google Shopping ads, there are often products sold in bulk or multi-unit packages. Businesses sometimes want to display the price per unit in the ads, even though the items are sold in packs, bags, or bundles. However, this approach often conflicts with Google Shopping’s standard requirements, which mandate that the price shown matches the total price in the shopping cart—usually the price for the entire pack.

Advertiser verification has been a customary standard in Google Ads since 2022. Now, every advertiser must do this, regardless of how long they have been active. In fact, it is increasingly rare to come across an account that hasn't been verified yet.

If you use Google Ads, you’ve probably come across a new URL parameter: "gad_source." Let’s break down what this label is and what it’s used for.

Have you heard about the ban on cookie transfer? Or the ban on the transfer of personalized data related to user events and visits? Or perhaps about the history of Facebook events on iOS 14+? Something similar is now happening with Google, and it will become effective starting March 24, 2024. Let’s take a closer look.

If your project has more than 150,000 products, you will likely encounter some difficulties because Google Merchant Center has its own product quantity quotas.

One of the key differences between Google Analytics 4 and Universal Analytics is the ability to track both website and app analytics using a single counter. Today, we’ll focus specifically on app analytics, as we’ve already discussed website analytics in GA4 multiple times.

In this article, you'll not only learn about the duration and aspect ratios of various YouTube video formats, but also about the "blind spots" viewers experience while watching videos. You'll discover how to plan the visual sequence of your video properly so that users see the important elements.

In the fall of 2023, Google launched a new generation of Merchant Center – the "Next" version, which will eventually replace the old version.