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Product quantity limits in Merchant Center

If your project has more than 150,000 products, you will likely encounter some difficulties because Google Merchant Center has its own product quantity quotas.

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GA4 app analytics

One of the key differences between Google Analytics 4 and Universal Analytics is the ability to track both website and app analytics using a single counter. Today, we’ll focus specifically on app analytics, as we’ve already discussed website analytics in GA4 multiple times.

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Correct video dimensions for YouTube ads

In this article, you'll not only learn about the duration and aspect ratios of various YouTube video formats, but also about the "blind spots" viewers experience while watching videos. You'll discover how to plan the visual sequence of your video properly so that users see the important elements.

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Google Merchant Center Next

In the fall of 2023, Google launched a new generation of Merchant Center – the "Next" version, which will eventually replace the old version.

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Advertising in Instagram Reels, Facebook, YouTube Shorts

One of the most dynamic advertising formats in social networks in 2022-2023 has been vertical mobile video clips, known as Shorts and Reels. These short videos were inspired by TikTok. Let’s take a closer look at why they’ve gained such popularity among users and why they continue to remain relevant. Let's begin.

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Contextual Advertising and Artificial Intelligence

One of the hottest topics on the internet right now is artificial intelligence. The era of digitalization is giving way to a decade of artificial intelligence and robotics. This topic is relevant to our field, as AI has been integrated into Google Ads contextual advertising for several years now, and it is only beginning to emerge in some Google products.

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Product protection in Merchant Center

If your feed frequently "flickers" and products drop off in Merchant Center, this article is for you. Today, we're talking about protecting your products in Merchant Center from unstable performance on your website, so products aren’t unexpectedly removed in unforeseen situations. Let’s get started.

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Gbraid: Conversion Tracking on iOS 14.5+ in Google Ads & Analytics

Earlier, we touched on the issue of conversion tracking in Facebook iOS 14+. Now, the same question becomes relevant for Google Ads, as Google developers have introduced a new solution using "gbraid" tags and have sent notifications to all Google Ads account holders. Let’s break it down in more detail.

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Blocking Traffic by IP in Google Analytics 4

If you need to filter out traffic from developers, office managers, or any other internal users so that their actions don’t affect your final reports in Google Analytics 4, this article is for you.

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Google Ads Editor - who is it for and why?

If your account has a complex structure and requires bulk actions on groups of elements, then Google Ads Editor might be just what you need.

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