A rare option, but very relevant for particularly large projects that have several domains in their arsenal, with a single user base. The fact is that the session is stored inside each domain, according to the Google Analytics 4 regulations, which can create some failures in data transfer when moving from one domain to another.
If you’re involved in promoting a website or an online store and using Google Analytics, particularly the Universal version, you’ll soon encounter the bounce rate and a ton of articles discussing its significance. There are various opinions out there, not all of which are reliable. Let’s break it down.
Surely, having configured e-commerce in Google Analytics, sooner or later you will have unwanted transactions that confuse all the numbers. Someone did a test, or the order contains unavailable contact information, which ultimately does not allow you to correctly analyze the effectiveness of advertising campaigns. That is why today we will talk about rejecting, deleting, adjusting transactions in Google Analytics 4.
Probably one of the most anticipated options for owners of online stores promoting in social networks is Instagram Shopping. If earlier we waited for Google Shopping to appear in Ukraine for about 6 years, now we get Instagram shopping options in about the same way. So let's go.
If you're involved in comprehensive online business promotion, sooner or later you'll encounter the task of developing and promoting a YouTube channel.
Sooner or later, when you deal with Facebook advertising, you’ll come across the tool known as Facebook Business Manager.
With over 10 years of experience managing more than 500 projects and interacting with over 4,000 entrepreneurs, I never really considered mentoring until one of our clients suggested I become a mentor for him. Shortly after, several other clients made similar proposals.
If you are engaged in advertising on Facebook, you will probably come across a message in Ads Manager - “Preparing for changes in iOS 14”. What is this and why is it needed, we will figure it out in this article.
While the world of paid search advertising (PPC) is rapidly embracing automation and artificial intelligence, the strategic goals of businesses remain constant. Some advertisers are determined to secure the top position and won’t settle for anything less. Leadership is a tough attribute, and it’s one that algorithms don’t always prioritize. Today, we’ll discuss what it takes to achieve the #1 spot in Google Ads. Let’s begin.
If you're involved in multi-channel website promotion and traffic acquisition, sooner or later you'll need to assess the effectiveness of each channel. UTM tags can greatly assist you in this evaluation.
