If SEO used to be the key solution for online promotion, today the process largely revolves around contextual advertising and targeting, allowing for maximum reach of your target audience online.

One of the biggest mistakes internet marketers make is to analyze advertising channels only by the last click. What are we talking about? Read on.

Struggling with the cost of conversion?

Having trouble understanding how to scale?

Then it’s time to dive into an important and increasingly "trendy" metric in business and marketing - LTV (customer lifetime value).

When working on site promotion and analytics, you’ll inevitably come across traffic segmentation, identifying characteristics of your target audience, and further analyzing them. Today, we’ll talk about audience analysis capabilities in Google Analytics.

We all love to look at Google Analytics reports, getting maximum data on conversion sources and their effectiveness in one report. But have you ever thought about how they are formed, whether they are always true or not? Having extensive experience in tracking various abnormal situations in all kinds of projects, today we will talk about the origin of referral sources in Google Analytics 4, algorithms for accounting for them, excluding and managing them.

Our blog is frequently visited by marketers and entrepreneurs interested in advertising. This time, instead of the usual articles about campaign strategies, IDs, or tips and tricks, we decided to offer a curated list of great movies about advertising and marketing that our audience should check out. These films showcase successful business ventures that have excelled in marketing and advertising standards.

A rare option, but very relevant for particularly large projects that have several domains in their arsenal, with a single user base. The fact is that the session is stored inside each domain, according to the Google Analytics 4 regulations, which can create some failures in data transfer when moving from one domain to another.

If you’re involved in promoting a website or an online store and using Google Analytics, particularly the Universal version, you’ll soon encounter the bounce rate and a ton of articles discussing its significance. There are various opinions out there, not all of which are reliable. Let’s break it down.

Surely, having configured e-commerce in Google Analytics, sooner or later you will have unwanted transactions that confuse all the numbers. Someone did a test, or the order contains unavailable contact information, which ultimately does not allow you to correctly analyze the effectiveness of advertising campaigns. That is why today we will talk about rejecting, deleting, adjusting transactions in Google Analytics 4.

Probably one of the most anticipated options for owners of online stores promoting in social networks is Instagram Shopping. If earlier we waited for Google Shopping to appear in Ukraine for about 6 years, now we get Instagram shopping options in about the same way. So let's go.