Technical SEO is a rare but essential service, especially for complex projects or those facing high competition. It involves analyzing and refining the technical processes that aren’t visible to the eye. Let's take a closer look at what technical SEO entails.
The term "data transmission along with loading a webpage over HTTP" isn’t often encountered, though some people use it. So, let’s break down what HTTP headers are without boring, monotonous text.
If you’re reading this article, you’ve likely encountered challenges with Facebook Pixel event tracking, particularly on iOS 14+ devices.
We probably wouldn’t have written this material if we didn’t work with analytics. Cookies are typically the domain of developers, but they also have a direct impact on analytics and website promotion. In this article, we’ll dive into some theoretical knowledge about cookies that can be useful for website promotion and analytics.
One of the most advanced ways for businesses to communicate with Google Analytics is through the Measurement Protocol.
"What size should the images and videos be?" – This is one of the most common questions asked before launching ads on Facebook or Instagram.
If SEO used to be the key solution for online promotion, today the process largely revolves around contextual advertising and targeting, allowing for maximum reach of your target audience online.
One of the biggest mistakes internet marketers make is to analyze advertising channels only by the last click. What are we talking about? Read on.
Struggling with the cost of conversion?
Having trouble understanding how to scale?
Then it’s time to dive into an important and increasingly "trendy" metric in business and marketing - LTV (customer lifetime value).
When working on site promotion and analytics, you’ll inevitably come across traffic segmentation, identifying characteristics of your target audience, and further analyzing them. Today, we’ll talk about audience analysis capabilities in Google Analytics.
