One of the most frustrating things for Facebook advertisers is the sudden blockage of an ad account or Business Manager, causing all of your campaigns to come to an abrupt halt. In this article, we’ll walk you through the process of unblocking accounts and Business Managers, as well as explain how to reach Facebook (Meta) support.
If your company operates multiple websites and advertises through Google Shopping, managing multiple Merchant Center accounts might become a hassle. To simplify things, the most efficient solution would be to create a multi-account Merchant Center, which allows you to manage several Merchant Center accounts under a single email.
While traveling abroad, you may have come across ads featuring the “Google Guaranteed” badge. Let’s clarify what the Google guaranteed badge is and who qualifies for it.
For large websites that offer a broad range of products or services, it’s essential to track how visitors search within the site. This helps understand what users are looking for and how you can optimize your product assortment, as well as improve naming conventions for better user experience.
If you’re managing ads in Google Ads and need to update or change your payment profile, you’ve probably noticed it’s not the most straightforward process. Whether it’s due to a change in your company’s leadership, an update to your VAT status, or a switch to a new legal entity, there are several reasons why you might need to adjust your billing information. This becomes particularly important when verifying advertiser information, especially if the documents you upload don’t match the billing details in your account.
If you’re reading this article, you’re likely already aware of the upcoming phase-out of cookies, consent modes, and are considering enhanced conversion tracking in Google Ads as an alternative to advanced conversion tracking. Let's dive into what enhanced conversions are and why they’re becoming essential.
In Google Shopping ads, there are often products sold in bulk or multi-unit packages. Businesses sometimes want to display the price per unit in the ads, even though the items are sold in packs, bags, or bundles. However, this approach often conflicts with Google Shopping’s standard requirements, which mandate that the price shown matches the total price in the shopping cart—usually the price for the entire pack.
Advertiser verification has been a customary standard in Google Ads since 2022. Now, every advertiser must do this, regardless of how long they have been active. In fact, it is increasingly rare to come across an account that hasn't been verified yet.
If you use Google Ads, you’ve probably come across a new URL parameter: "gad_source." Let’s break down what this label is and what it’s used for.
Have you heard about the ban on cookie transfer? Or the ban on the transfer of personalized data related to user events and visits? Or perhaps about the history of Facebook events on iOS 14+? Something similar is now happening with Google, and it will become effective starting March 24, 2024. Let’s take a closer look.
