Online stores are one of the most difficult segments of promotion. The result of online store promotion is sales and that's it. No one is interested in impressions or positions. Each project has balances and operating expenses that need to be financed. The most convertible segment of online store promotion is Google Ads contextual advertising, which we will talk about today. This material will be constantly updated due to the dynamic development of the market.
A new platform for quickly launching a turnkey online store - “Shop Express”, an analogue and competitor of “Cartum” and “Prom.ua”. The guys contacted us several times about cooperation - there was no time to discuss. And recently our client came with a project on this platform. We figured it out from “A” to “Z”, having studied all the possibilities of this website builder. And now we’ve prepared this short article, based on our experience and taking into account the possibility of launching Google Shopping. So, let's go.
You've probably seen the campaign optimization percentage score in your Google Ads account. Some numbers are shown there, many don't understand anything, and immediately start clicking on some automatic recommendations or calling their PPC specialist with the words - "Why is the campaign optimization score so low? You're not working well, let's increase it." To avoid such stupid situations, we'll explain how important the Google Ads optimization score is.
A new option from the developers of Google Merchant Center Next - Product Studio, which you may have already noticed in your account.
Reaching out to Google Ads technical support by phone, as was once possible, is no longer an option. We remember the times when you could dial a number and speak to a representative during business hours, but that option is now gone.
Classic SEO remains as relevant as ever! More than a decade ago, if you asked us how to ensure search engines display the correct page in results and how to resolve the issue of duplicate content, we would have recommended the rel="canonical" attribute - just as we do today. In this article, we'll explore how the rel="canonical" tag works as a powerful tool for managing duplicate pages and improving a site's overall ranking.
One of the most frustrating things for Facebook advertisers is the sudden blockage of an ad account or Business Manager, causing all of your campaigns to come to an abrupt halt. In this article, we’ll walk you through the process of unblocking accounts and Business Managers, as well as explain how to reach Facebook (Meta) support.
If your company operates multiple websites and advertises through Google Shopping, managing multiple Merchant Center accounts might become a hassle. To simplify things, the most efficient solution would be to create a multi-account Merchant Center, which allows you to manage several Merchant Center accounts under a single email.
While traveling abroad, you may have come across ads featuring the “Google Guaranteed” badge. Let’s clarify what the Google guaranteed badge is and who qualifies for it.
For large websites that offer a broad range of products or services, it’s essential to track how visitors search within the site. This helps understand what users are looking for and how you can optimize your product assortment, as well as improve naming conventions for better user experience.
