In the spring of 2023, Google introduced ads featuring logos in favicons and company names as part of new extensions in Google Ads Beta testing. Let’s dive a little deeper into what this is and how it works.

You’ve probably seen non-standard website displays in search results featuring star ratings, tables, prices, emojis, and more, which often raises questions like—how do they do that, and how can I achieve the same? Yes, there’s some magic involved in crafting snippets to make them stand out. That’s what this article is all about: standard and rich snippets in Google search results. Let’s get started.

If you’re reading this article, chances are you’ve come across the need to send events from Binotel to Google Analytics 4 (GA4).

If you’ve noticed unfamiliar new traffic channels in your Google Analytics 4 reports, such as: cross-network, paid social, unassigned, organic social, organic video, etc. — then this article is for you. Let’s take a closer look at how to understand and analyze these new channels in GA4, which were not present in Universal Analytics.

If your CMS doesn’t allow you to make algorithmic changes to your feeds for Merchant Center, this article will likely be useful for you. Adding a brand to product titles, strengthening keywords, systematically fixing errors in products, modifying field content—these are all tasks that built-in feed transformation rules in Google Merchant Center can help you with. Let’s explore how it works, as using rules can be very handy when working with Google Shopping.

No matter how old SEO gets, the robots.txt tool remains relevant and will continue to be for a long time. Let’s explore what this tool is and how to use it correctly.

If you’re reading this article, you’ve likely encountered the "conveniences" of working with reports in Google Analytics 4. While everything was neatly organized in Universal Analytics, here, it takes more effort to find the necessary information. Let’s walk through how to find the information you need step by step.

By now, it's no secret that all effective digital advertising is financially oriented towards key performance indicators, particularly profitability. Each platform has its own metrics for evaluating efficiency, which we will discuss below.

Any process involving the organization of activities must be measurable. In the world of PPC (Pay-Per-Click) advertising, there are key performance indicators (KPIs) used to assess effectiveness, which are crucial in business evaluations.

If GCLID and UTM used to be the most popular ad tracking tags, a new one has joined the list - srsltid.