One of the most dynamic advertising formats in social networks in 2022-2023 has been vertical mobile video clips, known as Shorts and Reels. These short videos were inspired by TikTok. Let’s take a closer look at why they’ve gained such popularity among users and why they continue to remain relevant. Let's begin.
One of the hottest topics on the internet right now is artificial intelligence. The era of digitalization is giving way to a decade of artificial intelligence and robotics. This topic is relevant to our field, as AI has been integrated into Google Ads contextual advertising for several years now, and it is only beginning to emerge in some Google products.
If your feed frequently "flickers" and products drop off in Merchant Center, this article is for you. Today, we're talking about protecting your products in Merchant Center from unstable performance on your website, so products aren’t unexpectedly removed in unforeseen situations. Let’s get started.
Earlier, we touched on the issue of conversion tracking in Facebook iOS 14+. Now, the same question becomes relevant for Google Ads, as Google developers have introduced a new solution using "gbraid" tags and have sent notifications to all Google Ads account holders. Let’s break it down in more detail.
If you need to filter out traffic from developers, office managers, or any other internal users so that their actions don’t affect your final reports in Google Analytics 4, this article is for you.
If your account has a complex structure and requires bulk actions on groups of elements, then Google Ads Editor might be just what you need.
In the spring of 2023, Google introduced ads featuring logos in favicons and company names as part of new extensions in Google Ads Beta testing. Let’s dive a little deeper into what this is and how it works.
You’ve probably seen non-standard website displays in search results featuring star ratings, tables, prices, emojis, and more, which often raises questions like—how do they do that, and how can I achieve the same? Yes, there’s some magic involved in crafting snippets to make them stand out. That’s what this article is all about: standard and rich snippets in Google search results. Let’s get started.
If you’re reading this article, chances are you’ve come across the need to send events from Binotel to Google Analytics 4 (GA4).
If you’ve noticed unfamiliar new traffic channels in your Google Analytics 4 reports, such as: cross-network, paid social, unassigned, organic social, organic video, etc. — then this article is for you. Let’s take a closer look at how to understand and analyze these new channels in GA4, which were not present in Universal Analytics.
