If you’re reading this article, you’ve likely encountered the "conveniences" of working with reports in Google Analytics 4. While everything was neatly organized in Universal Analytics, here, it takes more effort to find the necessary information. Let’s walk through how to find the information you need step by step.
By now, it's no secret that all effective digital advertising is financially oriented towards key performance indicators, particularly profitability. Each platform has its own metrics for evaluating efficiency, which we will discuss below.
Any process involving the organization of activities must be measurable. In the world of PPC (Pay-Per-Click) advertising, there are key performance indicators (KPIs) used to assess effectiveness, which are crucial in business evaluations.
If GCLID and UTM used to be the most popular ad tracking tags, a new one has joined the list - srsltid.
If you are reading this material, then you have probably encountered the issue of accounting for conversions, the logic of attribution models, multi-channel sequences, analysis of the effectiveness of promotion channels that participate in conversions not directly, but indirectly.
One of the most common problems for online store owners who launch Google Shopping campaigns is blocking products in the Merchant Center, which is a serious obstacle to launching impressions and sales of a specific product. It is the product status that determines whether it will be sold or not. And that is why today we will talk about blocking products in the Merchant Center.
In July 2022, Google Ads put an end to standard text ads, leaving only one option — responsive search ads (RSAs). This means search campaigns will now look a little different. Let’s break down the key things you need to know about responsive search ads.
If you've dealt with SEO and link-building, you’ve likely encountered terms like nofollow, dofollow, noopener sponsored, and others. These are link attributes for search engines. You don’t see them visually, but they exist in the code. Let’s break down the differences and benefits of each.
Before 2022, we didn’t even talk about Google Ads bonuses aloud—they would simply show up in the client’s account as a small surprise. Our clients never chose us based on bonuses or prices. However, in 2022, Google increased the size of this surprise, and some market realities have changed as well. On this page, we will regularly share information about the current Google Ads bonuses from our agency.
You’ve probably noticed that when you top up your Google Ads account, a little more than the expected amount gets deducted. And no, it’s not VAT. This is a result of double currency conversion when paying to a foreign bank. Today, let’s dive into why this happens and how you can calculate the difference.
