In practice, there are cases when it is necessary to transfer data from a website that is not covered by Google Analytics 4 variables. In such cases, Google Analytics 4 special parameters come to the rescue.

Segmenting products by specific user characteristics that aren't included in the standard Merchant Center feed attributes. This is precisely the purpose and purpose of Custom Labels for Merchant Center. You've probably wondered how to segment products by specific characteristics for Google Ads campaigns. The Custom Label attribute is the solution.

If you had asked us in 2018, "Would you take on website promotion on Wix?", we would have unequivocally refused. It was something incomprehensible, clunky, and uneven. But, at the moment, it is a pretty decent CMS, in which many things are automated and provided for promotion. So, today, we'll talk about the possibilities of website promotion on Wix.

Any online store that advertises on Google Shopping sooner or later faces a threat or blocking of its Merchant Center account, and this is a serious problem. Up to 80% of sales often depend on the status of your Merchant Center account, and the consequences of a suspension are felt immediately. We've previously discussed blocking products in Merchant Center, but today we'll talk about account blocking in general. This is something broader and more important, as blocking Merchant Center automatically results in stopping ads from appearing in Google Shopping.

Besides contextual advertising, SEO, and targeting, there's another way to drive sales: affiliate marketing. This involves driving sales through aggregators, partner sites, and webmasters, with conversion rates or cashback. We wouldn't be writing this article if cashback hadn't become so popular recently. One of the leading online cashback services is letyshops.com.

Google Ads demand generation campaigns. Sounds like a catchy name, doesn't it?

One of the fundamental principles of marketing is that demand creates supply. But here the situation is completely different. A demand generation campaign is a solution in the following cases: when there is no demand or it is insufficient, when you need to create demand and continue selling. Yes, there are market situations where a product is new or little-known, but has great potential.

Website owners have recently been especially concerned about how to get featured in AI search results, as the topic of ready-made answers and the number of AI users is rapidly gaining momentum, whether one likes it or not.

A hot topic that sounds very clever and promises many possibilities is server-side tracking in Google Tag Manager. The word "server" itself is already promising. Let's find out whether setting up server-side tracking in Google Tag Manager really does add more capabilities.

Surely you have already come across videos on YouTube, in the description of which there are beautiful icons of social networks, such as: Facebook, X (Twitter), TikTok, YouTube.

Discounted price in Google Shopping. How to display a crossed out price in Google Shopping search results and what is behind it. So, let's go.