Website owners have recently been especially concerned about how to get featured in AI search results, as the topic of ready-made answers and the number of AI users is rapidly gaining momentum, whether one likes it or not.

A hot topic that sounds very clever and promises many possibilities is server-side tracking in Google Tag Manager. The word "server" itself is already promising. Let's find out whether setting up server-side tracking in Google Tag Manager really does add more capabilities.

Surely you have already come across videos on YouTube, in the description of which there are beautiful icons of social networks, such as: Facebook, X (Twitter), TikTok, YouTube.

Discounted price in Google Shopping. How to display a crossed out price in Google Shopping search results and what is behind it. So, let's go.

No matter how many people treat the TikTok social network badly or with disdain, there is a sufficient audience there that can buy something from you or in your online stores. And as they say, if we don’t launch advertising on TikTok, someone else will. So, don't miss your chance. That's why today we'll talk about launching TikTok ads for websites and online stores and give a brief overview of the advertising opportunities in this network.

In this article we will try to give really useful advice on website promotion in Germany, and not optimized nonsense text for search engines, which is of no interest to anyone. How to start online sales in Germany? Answers and advice from an Internet marketer. So, let's go.

A pressing question of interest to all those who advertise their online store in Google Ads is how the click price is regulated and formed in Performance Max campaigns. Let's discuss this issue as much as possible.

If you are reading this article, you probably encountered Merchant Center moderation for launching Google Shopping. One of the main conditions for passing moderation is the presence of a return and exchange policy on the online store website, which we will discuss with you today.

Online stores are one of the most difficult segments of promotion. The result of online store promotion is sales and that's it. No one is interested in impressions or positions. Each project has balances and operating expenses that need to be financed. The most convertible segment of online store promotion is Google Ads contextual advertising, which we will talk about today. This material will be constantly updated due to the dynamic development of the market.

A new platform for quickly launching a turnkey online store - “Shop Express”, an analogue and competitor of “Cartum” and “Prom.ua”. The guys contacted us several times about cooperation - there was no time to discuss. And recently our client came with a project on this platform. We figured it out from “A” to “Z”, having studied all the possibilities of this website builder. And now we’ve prepared this short article, based on our experience and taking into account the possibility of launching Google Shopping. So, let's go.